At Levi Strauss, those who know the company best have spent six months quietly converting their equity into cash — nineteen insider sales, zero purchases, totaling nearly $7.8 million. This sustained, coordinated divestiture unfolds against a backdrop of bullish analyst ratings and rising revenues, creating one of the market's oldest tensions: the gap between what those inside a company do and what those outside it believe. History suggests such divergences are not permanent.