The window closes at midnight, and the prices go back up.
Em um mercado onde o tempo é moeda tão valiosa quanto o dinheiro, a Latam Pass abriu uma janela fugaz para viajantes brasileiros: descontos de até 30% em passagens e até 63% na compra de milhas, válidos apenas até a meia-noite de 25 de maio. A promoção combina duas reduções simultâneas — no custo das milhas e no resgate dos voos —, criando uma aritmética rara que favorece quem age com rapidez. É o tipo de oferta que lembra que oportunidades, como janelas de avião, só existem enquanto estão abertas.
- A promoção expira à meia-noite de hoje, deixando horas — não dias — para que viajantes decidam se aproveitam ou perdem a chance.
- Passagens partem de R$ 71,85 por trecho ou 2.774 milhas, com ida e volta saindo por cerca de R$ 143,69 antes dos impostos — preços que raramente aparecem no mercado.
- Milhas estão sendo vendidas com 63% de desconto: R$ 25,90 por milheiro para clientes Itaú e R$ 28 para os demais, tornando possível comprar milhas baratas e usá-las imediatamente nos voos com desconto.
- O estoque é limitado e a Latam não divulgou quantos assentos estão disponíveis, o que significa que algumas tarifas podem já ter desaparecido antes mesmo de o viajante concluir a busca.
- A oferta é uma aposta deliberada na urgência: ao empilhar dois descontos simultâneos com prazo curtíssimo, a companhia pressiona o consumidor a decidir agora ou arcar com os preços regulares amanhã.
O relógio corre para os viajantes brasileiros: a Latam Pass está oferecendo descontos de até 30% em passagens aéreas selecionadas e até 63% na compra de milhas, mas apenas até as 23h59 desta segunda-feira, 25 de maio.
A mecânica é direta. Os bilhetes mais baratos partem de 2.774 milhas por trecho — equivalente a R$ 71,85, sem incluir taxas. Uma viagem de ida e volta sai por cerca de R$ 143,69 antes dos impostos. Outras rotas exigem mais milhas, mas todas se enquadram no desconto de 30%.
O que torna a promoção especialmente atraente é a oferta paralela de milhas com desconto. Clientes com cartão Latam Pass Itaú pagam R$ 25,90 por milheiro; os demais pagam R$ 28 — uma redução de 63% sobre o preço padrão. Para quem tem saldo disponível e roteiro flexível, a combinação permite comprar milhas baratas e usá-las imediatamente nos voos com desconto, reduzindo o custo efetivo da viagem.
O limite, como em toda promoção relâmpago, é a escassez. A Latam não informou quantos assentos estão disponíveis, e algumas tarifas podem já não estar acessíveis no momento da busca. A urgência é calculada: ao empilhar dois descontos com prazo de horas, a companhia aposta que o viajante decide agora — ou paga mais amanhã.
The clock is ticking on a rare window for Brazilian travelers: Latam Pass is slashing prices on flights purchased with airline miles, offering discounts up to 30 percent on select routes through the end of today, May 25th, at 11:59 p.m. For anyone with a trip in mind, the math suddenly shifts in their favor.
The mechanics are straightforward. Log into Latam's website, browse the promotional routes, and book. The cheapest tickets start at 2,774 miles per segment, or roughly 71 reais and 85 centavos—a price that includes the base fare but not taxes. A round trip works out to about 143 reais and 69 centavos before taxes are added. These are the floor prices; other routes carry higher mile requirements, but all fall within the 30 percent discount window.
What makes this promotion particularly sharp is the companion offer on miles themselves. Latam is selling miles at a steep discount: 25 reais and 90 centavos per thousand miles for customers holding a Latam Pass Itaú credit card, or 28 reais for everyone else. That's a 63 percent reduction from the standard rate. The math invites a certain kind of traveler—someone with cash on hand and a flexible itinerary—to buy miles at the discount price and immediately spend them on the discounted flights. A single segment could cost as little as 71 reais and 85 centavos out of pocket, or roughly 143 reais round trip before taxes.
The catch, as always with flash sales, is scarcity. Latam has not disclosed how many seats are available at these prices, only that inventory is limited. Some of the fares listed in promotional materials may already be gone by the time a traveler searches. The airline is banking on urgency—the offer expires tonight, which means anyone serious about booking has hours, not days, to decide.
For frequent flyers accustomed to watching mile prices fluctuate, this represents a genuine opportunity. The combination of discounted miles and discounted redemptions is uncommon. For casual travelers, the value depends on whether any of the promotional routes match their actual travel plans. The airline has not specified which destinations are included in the sale, only that certain routes qualify.
The promotion underscores a broader strategy in the airline miles business: create artificial scarcity and time pressure to drive immediate purchasing decisions. Latam is essentially offering two discounts stacked on top of each other—one on the product (miles), one on the redemption (flights)—but only if you act today. By midnight, the offer vanishes. Seats that were available at 71 reais will return to their regular pricing. Miles will cost more again. The window closes.
Notable Quotes
Seats are limited and some fares indicated may no longer be available at the time of your search— Latam Pass promotional terms
The Hearth Conversation Another angle on the story
Why would someone buy miles at a discount if they don't already have a trip booked?
Because the math works. If you're planning to travel in the next few months anyway, buying miles at 63 percent off and using them on flights that are also discounted is cheaper than waiting. You're locking in a lower price today.
But what if the routes on sale don't go where you want to go?
Then you don't buy. That's the gamble Latam is taking—they're hoping enough people have flexible plans or upcoming trips that match the promotional routes. If you don't, the offer doesn't apply to you.
How much could someone actually save with this?
On a cheap domestic flight, maybe 50 or 60 reais round trip. On a longer route, potentially more. But it depends entirely on which routes are in the sale and what the regular price would be. Latam isn't transparent about that.
Is this a common promotion?
Stacking two discounts like this—discounted miles plus discounted redemptions—is rare. Latam usually does one or the other. This is aggressive, which suggests they either have excess inventory they need to move or they're trying to drive miles sales before a rate increase.
What happens to someone who waits until tomorrow?
The miles go back to regular price, and the flight discounts disappear. If they still want to book, they'll pay full price. That's why the deadline matters so much.