Lady Eliza Spencer Launches Lala V Rosé, Turning Personal Dream Into Reality

Lady Eliza Spencer has spent enough time around tables where the wine matters less than the conversation to know the difference. That understanding—the sense that a good rosé is really an invitation to slow down, to gather people you love, to let an afternoon become an evening without apology—sits at the heart of Lala V, the wine brand she and her fiancé Channing have just launched through the luxury retailer Hackstons.

The name itself is a kind of shorthand for a philosophy. Lala comes from Spencer's childhood nickname; V draws from the French word for life, vie. Together they spell out joie de vivre—not as a slogan, but as a lived practice. The wine itself is a Provence rosé, designed to taste like sunlit hills and cool breezes, the kind of thing you'd pour at a long lunch that somehow turns into dinner. It's meant for both intimate occasions and celebrations, which is another way of saying it's meant for the moments that actually matter.

Spencer is Princess Diana's niece, a fact that follows her everywhere. But she was deliberate about keeping it out of the room when building this brand. She wanted Lala V to have its own identity, separate from her family name, grounded instead in something genuinely hers and Channing's. They were hands-on with everything—the wine itself, the bottle design, the branding, the way they introduce the product to people. The goal was simple: people would discover and love Lala V because they actually loved the rosé, not because of who was selling it.

What has surprised her most is seeing it work. The surreal part, she says, is watching something that started as a conversation between two people now being poured in restaurants, at events, around other people's tables. Every new listing, every message from someone who's tried it—these things still feel significant. There was a launch celebration in London surrounded by friends and supporters, and that felt special in a way that mattered.

The future is open. Spencer has ideas about expanding Lala V into other wines and lifestyle products, but she's not rushing. Rosé is the foundation, the thing at the heart of what they're building. Over time, she imagines it becoming more of a lifestyle brand—a way of thinking about how to live, not just what to drink. But that growth will be organic, unhurried, true to the values that made her want to create it in the first place.

When she's not working on the brand, Spencer spends time with her twin sister Amelia, with Channing, with family and friends. She grew up in South Africa and has always loved being outdoors, traveling, discovering new places and restaurants. She's happiest doing simple things—a long lunch, a walk, an evening at home. She hasn't been to Ireland yet, though Channing's parents lived there for years and loved it, and she's heard enough stories that it's on her list. It's the kind of thing that will happen when the time is right, when it fits naturally into the life she's building.