The new 2CV will be essential, intelligent, human-centered, and priced to reach ordinary buyers
Stellantis resurrects the legendary Citroën 2CV as an affordable electric vehicle, maintaining the original's spirit of accessibility while modernizing design for urban mobility. The group plans 29 fully electric vehicles, 15 plug-in hybrids, and 24 hybrid models among 60 new launches, with significant focus on commercial vehicles and US market pickups.
- Stellantis investing €60 billion through 2030 in 60 new models and updates to 50 existing vehicles
- New Citroën 2CV electric car to debut at Paris Motor Show autumn 2026, targeting sub-€15,000 price point in Europe
- Of 60 new models: 29 fully electric, 15 plug-in/extended-range hybrids, 24 conventional/mild hybrids
- RAM to launch 11 new pickup models and refresh 15 existing ones for US market
- Autonomous delivery van prototype (Box-on-Wheels) to be shown at Hannover Motor Show late 2026
Stellantis plans to launch 60 new vehicle models by 2030, including a reimagined Citroën 2CV electric car, autonomous delivery vans, and expanded RAM pickup lineup, investing €60 billion to recover from historic losses.
In the 1981 James Bond film For Your Eyes Only, Roger Moore's 007 piloted a yellow Citroën 2CV through Spanish roads, the little car tumbling off pavement after taking gunfire but surviving intact—a moment of cinematic immortality for one of the twentieth century's most beloved automobiles. Stellantis, the multinational automotive conglomerate, has decided to resurrect that legend. The company will unveil a reimagined Citroën 2CV at the Paris Motor Show this autumn, a fully electric vehicle designed to reclaim the original's spirit of affordable, unpretentious mobility for the modern urban driver.
The new 2CV arrives as Stellantis attempts to recover from its first-ever financial losses, recorded last year. Under the leadership of newly appointed CEO Antonio Filosa, the group—which owns Fiat, Peugeot, Citroën, Jeep, Alfa Romeo, RAM, and several other brands—is betting that reviving cultural icons and launching 60 new models by 2030 will restore profitability and market confidence. Filosa outlined the strategy this week during investor meetings at the company's headquarters in Auburn Hills, Michigan. The yellow prototype on display shows modernized lines and a slightly flattened rear for stability, but retains the original's cheerful, bohemian character. Xavier Chardon, Citroën's chief executive, framed the revival not as nostalgia but as a reinvention of simplicity and accessibility for the electric age. The new 2CV will be essential, intelligent, human-centered, and priced to reach ordinary buyers—a direct echo of what the original accomplished for millions of Europeans seeking affordable freedom.
Alongside the 2CV, Citroën unveiled a concept vehicle that blurs the line between car and van. Painted in orange-yellow, the compact exterior conceals surprising interior space for six passengers, with front and rear doors that open in opposite directions to create a vast central area. Company representatives described it as a manifesto for Citroën's future: a life enabler rather than a status symbol, equally suited to work, play, or sleeping. The group remains committed to affordable electrification, targeting a sub-€15,000 electric vehicle for the European market.
Stellantis is investing €60 billion across its portfolio through 2030. Of the 60 new models in development, 29 will be fully electric, 15 will be plug-in hybrids or extended-range electric vehicles, and 24 will be conventional or mild hybrids. The remaining models will use traditional combustion engines. Commercial vehicles represent a significant growth opportunity; the company expects the light commercial vehicle segment to expand from 10.2 million units in 2025 to 11.2 million by 2030, one of the industry's most profitable categories. Two new generations of vans will be built on a flexible platform adaptable to each brand's identity—the same underlying vehicle finished with Fiat, Citroën, or Peugeot details. The group also plans to expand its FIAT pickup lineup in Europe and will showcase an autonomous delivery van at the Hannover Motor Show later this year, a prototype called Box-on-Wheels designed to combine autonomous driving with last-mile logistics.
The American market anchors Stellantis' growth strategy. Filosa noted that 40 percent of pickup truck buyers do not prioritize brand loyalty, creating an opening for RAM to compete directly with Ford and Toyota. The company will launch 11 new RAM models and refresh 15 existing ones, betting that robust, work-capable vehicles will resonate with rural and commercial buyers. Chrysler will introduce three new compact vehicles, some priced below $30,000. Dodge, positioned as the brand embodying American power and rebellion, will receive a new sports car—sharp-nosed and fitted with a prominent rear wing—designed to anchor the group's performance ambitions in North America. Together, these moves represent Stellantis' wager that cultural memory, affordable electrification, and American truck heritage can restore the company to growth and profitability after a year that shook investor confidence in the entire sector.
Notable Quotes
Reinventing the 2CV for tomorrow is an enormous challenge and responsibility. The new model will perpetuate that spirit, not through nostalgia, but by reinventing its simplicity and accessibility for today's world—electric, essential, and affordable.— Xavier Chardon, Citroën CEO
Forty percent of those who buy a pickup truck are not looking for a specific brand.— Antonio Filosa, Stellantis CEO
The Hearth Conversation Another angle on the story
Why bring back the 2CV now, of all moments? The car is seventy years old.
Because it represents something the industry has lost sight of—the idea that a car doesn't need to be complicated or expensive to be meaningful. Stellantis just posted its first-ever loss. They need to rebuild trust, and there's no better way than by resurrecting something people actually loved.
But it's electric now. Does that change what the 2CV fundamentally was?
That's the gamble. The original 2CV was about freedom and accessibility for ordinary people. An electric version at under €15,000 could be the same thing, just for a different era. The company is betting that the spirit survives the technology shift.
What about the autonomous delivery van? That seems like a completely different bet.
It is. That's Stellantis hedging. The 2CV and the concept car are about reclaiming emotional territory and affordability. The autonomous van is about the future of logistics and commercial vehicles, which is where the real profit margins are. They're playing both the nostalgia card and the innovation card simultaneously.
And RAM pickups in America—is that also about profit?
Absolutely. Pickups are the most profitable segment in the American market. Filosa said 40 percent of buyers don't care about the brand, just the capability. That's an opening for RAM to take market share from Ford and Toyota. It's less romantic than the 2CV, but it's where the money is.
So Stellantis is trying to be everything at once—affordable and luxurious, nostalgic and futuristic, European and American.
Yes. And that's either brilliant or reckless. They're betting €60 billion that they can pull it off. If they can't, the losses will only deepen.