KAI Launches Production Trials at IBC, Bringing AI Storytelling Into Real Workflows

In September, at the International Broadcasting Convention in Amsterdam, a Spanish production company and an AI specialist will open the doors to something that has mostly lived in demos and pitch decks: a real tool for real filmmakers, tested on real footage, solving real problems.

KAI is an AI-powered storytelling platform built by Gestmusic, a television production house, and Amplify, a media AI company. It does something deceptively simple: it connects the fragmented pieces of how stories actually get made. A production team shoots hours of footage. Someone has to log it. Someone else has to find the moments that matter. An editor rebuilds the structure from notes and timecodes. A producer second-guesses the narrative direction. The whole thing loops back. KAI tries to collapse that distance.

The platform works in three connected stages. First, it automatically indexes large volumes of content into searchable story elements—moments, topics, beats—so a producer isn't manually reviewing hours of tape to find a single scene. Second, it gives editorial, story, and post-production a shared space to explore narrative angles and lock in direction before the expensive iteration work begins in the edit suite. Third, it converts those approved story structures into edit-ready builds that can be dropped directly into an editing timeline, shortening the path from decision to deliverable.

What makes the IBC announcement significant is the shift from theory to practice. For the first time, production companies can request a dedicated trial environment built around their own projects—their own footage, their own editorial challenges, their own workflows. This isn't a generic demo. A documentary team can test it on a three-hour interview. A reality show can test it on a week of multicam rushes. An entertainment production can test it on scripted material. The platform adapts to them, not the other way around.

The tool also lives where editors actually work. KAI includes a native extension panel for Adobe Premiere Pro, meaning an editor never has to leave the NLE to search footage using AI-generated structure, generate story options through natural-language prompts, or send selects and story structures directly into the timeline. It's designed to sit inside the daily workflow, not alongside it.

The project itself is a European collaboration. Gestmusic and Amplify developed KAI within an innovation initiative supported by EIT Culture and Creativity, with research from Fraunhofer IPK and an AI analysis core from Ugiat Technologies. Miquel Garcia, head of postproduction at Gestmusic, framed it as a response to a real operational crisis: productions drowning in content. "By combining Gestmusic's deep knowledge of storytelling with advanced AI capabilities, we are launching a tool that empowers creative teams while fully respecting the human nature of the creative process," he said. Aaron Lopez, CEO of Amplify, added that KAI "doesn't replace creativity, it amplifies it, turning raw footage into an intelligent, conversational asset that works at the pace of modern production."

The licensing model is built for production reality too. Rather than a one-size-fits-all subscription, KAI offers flexible terms that adapt to a project's duration, intensity, and workflow. A short-form series pays differently than a feature documentary.

From IBC onward, production companies can request a trial. The booth is Hall 14, Future Tech, stand 14.FT109, September 11–14. The real test—whether this actually saves time, reduces rework, and makes storytelling faster—begins when it meets the chaos of an actual production.