Jennifer Welch Praises Wisconsin Brewery That Called Charlie Kirk an 'Awful Human Being'

"Free ads for them forever. Forever."
Welch's on-air reaction to the brewery's anti-Trump merchandise after it offered to sponsor her podcast.
Mark

Start with the basic sequence. What actually happened here?

Mimi

Sponsors left Jennifer Welch's podcast after she and Angie Sullivan laughed at a joke about digging up Charlie Kirk's body. A Wisconsin brewery then posted an offer to sponsor the show, and on Tuesday the producer read that post on air and Welch thanked them.

Mark

The brewery's post was harsh toward Kirk. Why does that matter?

Mimi

Because the offer wasn't neutral. It called Kirk an 'awful human being' and a 'racist jerk,' so it doubled down on the very subject that cost the show its advertisers.

Luke

Worth noting that the brewery's words are the brewery's. Welch praised the business and its merchandise, but the reporting doesn't say she repeated those descriptions of Kirk herself.

Mark

Welch told Fox she had no prior knowledge of the company. Does that change things?

Mimi

It reframes the endorsement as a reaction to a post listeners tagged them in. She says they have no relationship with the brewery and don't plan one.

Luke

That's her account, given to Fox News Digital. The piece doesn't independently verify it, though nothing in it contradicts her either.

Mark

And the Turning Point side?

Mimi

Spokesperson Andrew Kolvet says the sponsor exodus was organic and that the hosts have only themselves to blame.

Luke

Same caution. Kolvet says no coordination; that's his claim. We also don't know which sponsors left, how many, or why each decided to go.

Mark

What about the brewery's earlier 'free beer' offer?

Mimi

It's context for who this company is. It had already drawn national attention for that promotion, and it repeated it after the April Correspondents' Dinner incident. The brewery declined to comment here.

Luke

Which leaves the brewery's own intentions unstated. We only have its posts.

  • A joke about digging up Charlie Kirk's body cost the "I've Had It" podcast several sponsors, and the fallout is still spreading.
  • Minocqua Brewing Company jumped into the gap with a public offer to sponsor the show, calling Kirk an "awful human being."
  • Host Jennifer Welch embraced the offer on air, promoting the brewery's products and praising its anti-Trump merchandise as free advertising "forever."
  • Welch now says she and her co-host have no relationship with the brewery, while Turning Point USA insists the boycott was organic and blames the hosts.
  • The brewery declined comment, leaving open whether sponsor losses continue and whether its partisan posts draw new advertisers or audiences into the fight.

In a small exchange that reached a national audience, a Wisconsin brewery and a pair of political podcast hosts found themselves tangled in a familiar American knot: humor, grief, and loyalty pulling in different directions. The episode unfolded after a joke about Charlie Kirk's assassination cost one show its sponsors, and a brewery with a history of provocative posts stepped in with a gesture that was equal parts generosity and provocation. Whether it is remembered as a moment of solidarity, a marketing stunt, or a warning about the price of a laugh will depend on who is telling the story.

On Tuesday, the producer of the "I've Had It" podcast, Kiley Josey, read aloud a Facebook post from Minocqua Brewing Company, a Wisconsin brewery. The post was addressed to the show itself, and it arrived after advertisers had pulled support from host Jennifer Welch and co-host Angie Sullivan.

The sponsors left after the hosts laughed at a joke about digging up Charlie Kirk's body. Kirk, founder of Turning Point USA, was assassinated last year. The brewery offered to step in as a partner, apologized for the lost sponsors, and called Kirk an "awful human being."

Welch answered on air, calling the offer sweet, thanking the brewery, and promising to promote its products to "everybody in Wisconsin" without asking for payment. Josey then described the brewery's merchandise, which attacks Donald Trump and the Republican Party, and Welch praised the company for standing its ground.

The brewery has drawn attention before, including a "free beer, all day long" offer tied to Trump's death and a post after a foiled White House Correspondents' Dinner attack. Welch later told Fox News Digital that neither she nor Sullivan had heard of the company until listeners tagged them, and that they have no plans for a relationship with it. Turning Point USA spokesperson Andrew Kolvet argued the hosts brought the loss on themselves and that the boycott was organic, not coordinated. The brewery declined to comment, and what happens next depends on whether the sponsor losses continue and whether the brewery's posts draw further reaction.

On Tuesday, the producer of the "I've Had It" podcast, Kiley Josey, read aloud a Facebook post from a Wisconsin brewery. The post, which Minocqua Brewing Company had put up on Sunday, was addressed to the show itself. It came after advertisers pulled their support from host Jennifer Welch and co-host Angie Sullivan.

The sponsors left after the two hosts laughed at a joke about digging up Charlie Kirk's body. Kirk, the founder of Turning Point USA, was assassinated last year. The brewery's post said it was sorry the show had lost a few sponsors over a laugh at a joke about "this racist jerk." It added that the company probably didn't have as much money as the sponsors who had left, but would like to step in and partner with the podcast if the hosts were willing. It also called Kirk an "awful human being," and said everyone who wasn't in a cult or a paid influencer on the right understood that.

Welch responded on air by calling the offer sweet. She gave the brewery a shout-out and said no money was necessary, saying the show would be happy to promote its products and "everybody in Wisconsin." She wasn't sure whether the products were sold online, and told listeners to look the company up regardless.

Josey then described the brewery's merchandise, which attacks President Donald Trump and the Republican Party. Welch said that earned the company free advertising "forever." She praised it as a business that stands its ground and won't tolerate its customer base being mistreated, and said she wished other businesses would do the same.

The brewery is not new to national attention. It previously drew notice for promoting a deal of "free beer, all day long" on the day Trump dies. It doubled down on that offer after a foiled attack at the White House Correspondents' Dinner in April. At that time its post said, "we almost got #freebeerday," and suggested either that someone in the Resistance needed to work on their marksmanship or that Trump had faked another assassination to get a positive news cycle. "We'll never know," the post said.

In a comment to Fox News Digital, Welch sought to limit the connection. She said she and Sullivan had never heard of the brewery before that day and that neither of them drinks. Listeners had tagged them in the post, she said, and they read it on the show without knowing the company's earlier comments. She said they have no relationship with the business and don't intend to have one.

Turning Point USA spokesperson Andrew Kolvet told Fox News Digital that Welch and Sullivan have only themselves to blame for the loss of sponsors. He said they were shifting responsibility onto Turning Point for noticing their behavior. According to Kolvet, the organization did not coordinate any boycott; it happened organically, as everyday Americans grew tired of what he described as the hosts' habit of laughing at and glorifying assassination culture. He said the audience and sponsors were telling them they had crossed a line and that the hosts refused to listen.

Fox News Digital also contacted Minocqua Brewing Company, which declined to comment. What remains to be seen is whether the sponsor losses continue, and whether the brewery's partisan merchandise and posts draw any further reaction from advertisers or audiences.

We have never heard of Minocqua Brewing Company before today. We have no relationship with this company and don't intend to have one.
— Jennifer Welch, to Fox News Digital
The organization didn't coordinate this boycott; it happened organically.
— Andrew Kolvet, TPUSA spokesperson
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