Before the sun rises over London each August, a Grenadian masquerade tradition reasserts itself in the streets of Notting Hill — bodies slicked with motor oil, devil horns raised against the city sky. The Jab Jab parade, which opens Notting Hill Carnival, is not merely spectacle but an act of cultural memory: a practice carried across the Atlantic and kept alive through deliberate, repeated choice. In a city that was never its birthplace, the tradition endures because communities choose, year after year, to carry it forward.
Al Jazeera
· Aug 30, 2026
· society
· 1 min read
High
Sourcing: Verified
Jab Jab parade: Grenadian tradition ignites Notting Hill Carnival
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Bias & Framing
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Geopolitical Impact
🌎
Grenadian cultural tradition (Jab Jab parade) continues at London's Notting Hill Carnival, representing diaspora cultural preservation and Caribbean heritage expression in the UK.
Escalation Risk
low
Confidence
HIGH
United Kingdom
Grenada
Caribbean diaspora communities
Demonstrates soft power of Caribbean cultural influence in former colonial center; affirms diaspora agency in maintaining cultural identity independent of state apparatus; reflects post-colonial cultural reclamation.
Similar to how Notting Hill Carnival itself emerged in 1960s as response to racial tensions and became vehicle for Caribbean community self-assertion in post-colonial Britain.
Economic Lens
📈
Notting Hill Carnival's Jab Jab parade, a Grenadian cultural tradition, generates tourism revenue and supports local hospitality, retail, and entertainment sectors through increased visitor spending during the festival.
Market Signal
neutral
Confidence
LOW
Tourism and hospitality
Retail and food services
Entertainment and events
Transportation
Cultural industries
Consumers benefit from increased entertainment options, cultural experiences, and local business activity. However, residents may face temporary disruptions, increased prices in hospitality venues, and congestion during the carnival period.
Local authorities may need to allocate resources for event management, security, and infrastructure. Policymakers may consider supporting cultural preservation initiatives and managing crowd control to balance economic benefits with community welfare.