Each generation of the iPhone has quietly redefined what a smartphone is supposed to look like, and the rumored iPhone 18 Pro Max suggests Apple may be ready to dissolve one of its most recognizable design signatures. Leaks point to Face ID moving beneath the display and the front camera shifting to the far left, shrinking the iconic notch to a simple punch hole — a change that would mark the most visible transformation of the Pro line in nearly a decade. Expected to arrive in September alongside the broader iPhone 18 family, the device reflects an industry-wide reckoning with how much of a sc
Times Now
· Mar 16, 2026
· technology
· 1 min read
Low
Sourcing: Unconfirmed
iPhone 18 Pro Max leaks hint at under-display Face ID, smaller notch
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Technology
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Economic Lens
📈
iPhone 18 Pro Max design leaks suggest under-display Face ID and smaller notch, signaling Apple's continued premium hardware innovation cycle with potential supply chain and component demand implications.
Market Signal
bullish
Confidence
MED
Consumer Electronics Manufacturing
Semiconductor/Chip Design
Display Technology
Smartphone Retail
Consumer Discretionary Goods
Premium smartphone buyers may delay iPhone 17 purchases anticipating iPhone 18 features, potentially creating demand volatility. Under-display Face ID could improve user experience and justify premium pricing, supporting higher average selling prices and margins.
Continued innovation in biometric security may attract regulatory scrutiny regarding data privacy and facial recognition standards. Supply chain diversification for advanced display components may influence trade policy discussions.
Bias & Framing
⚖
Article presents iPhone 18 Pro Max leak details with speculative language and promotional framing typical of tech rumor coverage, lacking critical analysis or source verification.
Bias Direction
center-right
Confidence
HIGH
Promotional speculation framing - presents unverified leaks as anticipated improvements ('notch up'), uses aspirational language ('flagship offering', 'big thing'), and structures content to build excitement around rumored features without skepticism.
the next big thing from the Cupertino giant
notch up as compared to
dramatically change the way iPhone Pro models look
will definitely shrink
early renders
Critical analysis of leak reliability or source credibility
Skeptical expert commentary on whether these changes are actually improvements
User preference data on current design elements (notch, Dynamic Island)
Competitive comparison with other flagship phones
Environmental or sustainability implications of design changes
Counterarguments about whether under-display Face ID is necessary
Geopolitical Impact
🌎
This article discusses Apple iPhone 18 Pro Max hardware specifications and is not geopolitically relevant.
Escalation Risk
low
Confidence
HIGH