In Zurich, for the first time beyond American borders, the thirty-fifth Ig Nobel ceremony gathered scientists whose work occupies the fertile ground between absurdity and genuine inquiry — a reminder that the questions civilization tends to dismiss as trivial often illuminate something essential about how we live, love, and behave toward one another. From the evolutionary roots of a kiss to the ethics of the wealthy, these researchers asked what others overlooked, and were honored not despite the strangeness of their curiosity, but precisely because of it.