In the ongoing human pursuit of bringing the cinema home, Hisense has introduced three laser projectors to the Australian market — each one a different answer to the same question of how people want to experience moving images in their own spaces. Rather than offering a single compromise, the company has drawn three distinct lines: one for those who wander, one for those who build, and one for those who want the largest possible window into another world. The launch reflects a broader shift in home entertainment, where laser technology is quietly redefining what a screen can be.
Hisense Launches Three Laser Projectors for Australian Market
Three distinct paths into premium home entertainment
Mark
Why does Hisense need three projectors? Why not just make one really good one?
Mimi
Because people's lives are different. Someone who wants to take a projector to a friend's house has completely different needs than someone building a permanent home theater. Hisense is saying: pick the one that fits how you actually live.
Luke
Fair, but I want to check something. The P1 has a 2.5-hour battery. That's real. But we don't know how bright it is compared to the others, or how the image quality actually compares in practice. The specs say 1,000 ANSI lumens—that's lower than the other two, but we don't have a side-by-side test.
Mimi
Right. The P1 is clearly the compromise machine. You get portability and price, but you're giving up brightness and probably some image quality. That's the trade.
Mark
What about the gaming angle? All three support gaming, but the specs are different.
Mimi
The C3 Ultra is the real gaming machine—less than 1ms input lag, 300-inch screen. But the PX4 PRO also does gaming at 240Hz, which is plenty for most people. The P1 doesn't mention gaming specs at all, so it's probably not the choice for a serious gamer.
Luke
The PX4 PRO specs say 240Hz at 2K resolution, but the C3 Ultra specs say less than 1ms input lag without mentioning a refresh rate cap. We don't actually know if the C3 Ultra does 240Hz or higher. That's a gap.
Mark
So the C3 Ultra is the unknown quantity in terms of gaming performance?
Luke
On the gaming side, yes. We know it's fast and responsive, but we don't have the full spec sheet. On cinema, it's clearly the premium option—biggest screen, brightest, integrated subwoofer tuned by Devialet.
Mimi
And that's the point. The C3 Ultra is the "everything" machine. You pay for it, but you get the most of everything.
Mark
What about actual availability? When can Australians buy these?
Luke
The announcement doesn't say. We have prices and specs, but no release date or where to buy them. That's information we're missing.
O Pulso
- The home cinema market is fragmenting — consumers no longer want one device that does everything adequately, they want the right tool for how they actually live.
- Hisense is responding with three laser projectors spanning $1,799 to $4,999, each engineered around a specific lifestyle rather than a generic feature checklist.
- The portable P1 challenges the assumption that a projector must be fixed, running on battery for 2.5 hours and projecting up to 150 inches wherever the evening takes you.
- The PX4 PRO and C3 Ultra push into premium territory — 4K resolution, Dolby Vision, IMAX Enhanced, and gaming specs that rival dedicated displays — making the case that a projector can replace both the TV and the gaming monitor.
- With FreeSync Premium and sub-millisecond input lag across the range, Hisense is signalling that the premium projector market now belongs as much to gamers as to film enthusiasts.
In the ongoing human pursuit of bringing the cinema home, Hisense has introduced three laser projectors to the Australian market — each one a different answer to the same question of how people want to experience moving images in their own spaces. Rather than offering a single compromise, the company has drawn three distinct lines: one for those who wander, one for those who build, and one for those who want the largest possible window into another world. The launch reflects a broader shift in home entertainment, where laser technology is quietly redefining what a screen can be.
Hisense has arrived in the Australian market with three laser projectors, each built around a different way of living with home entertainment rather than a single machine asked to do too much.
The most accessible of the three is the P1 at $1,799 — a portable device powered by RGB Triple Colour Laser Technology and a built-in battery that lasts up to 2.5 hours. It projects up to 150 inches at Full HD with 1,000 ANSI lumens, and its AutoMagic AI Adjusting 3.0 system handles alignment and keystoning automatically, so setup is a matter of minutes rather than an ordeal. It is the projector for backyards, friends' living rooms, and anyone who refuses to be tethered to a single wall.
For those committed to a dedicated cinema room, the PX4 PRO at $4,499 takes a different approach. As an ultra-short throw projector, it can sit close to a wall and still fill it with a 200-inch, 4K image at 3,500 ANSI lumens. Its LPU Digital Laser Engine 3.0 and Dynamic IRIS system deliver a claimed contrast ratio of 6500:1, while support for Dolby Vision, Dolby Atmos, and IMAX Enhanced satisfies those who care deeply about how a film is meant to look and sound. Gamers are also addressed: the PX4 PRO handles 240Hz at 2K with FreeSync Premium and ultra-low latency.
At the top sits the C3 Ultra at $4,999 — a long-throw flagship capable of projecting a 300-inch image at 4,000 ANSI lumens. Mounted on a gimbal with optical zoom and lens shift, it offers genuine flexibility in placement. Audio is handled by an integrated subwoofer tuned by Devialet, and for gaming it delivers less than one millisecond of input lag alongside AMD FreeSync Premium and Variable Refresh Rate support. It is the projector for those who want the largest possible screen and are willing to commit to it.
Managing Director Kevin Ke described the trio as responses to different Australian lifestyles — portable entertainment, dedicated cinema, and immersive gaming at scale. Together, the three projectors form a deliberate ladder: each one trades something to gain something else, with laser technology as the shared foundation that separates all of them from the lamp-based projectors they are quietly replacing.
Hisense has brought three new laser projectors to the Australian market, each engineered for a different corner of the home entertainment world. The company is betting that Australian households want options—not just one projector that tries to do everything, but three distinct machines built around how people actually live.
The entry point is the P1, a portable projector priced at $1,799. It's built around mobility. The device uses RGB Triple Colour Laser Technology packed into a compact frame, and it carries a built-in battery that runs for up to 2.5 hours on a single charge. That battery life means you can take it to a friend's house, set it up in the backyard for an outdoor screening, or simply move it from room to room without hunting for a power outlet. It projects images up to 150 inches at Full HD resolution with 1,000 ANSI lumens of brightness. The projector includes optical zoom and AutoMagic AI Adjusting 3.0, a setup technology that handles image alignment and keystoning automatically—the kind of feature that matters when you're trying to get a picture on the wall quickly and move on with your evening.
For those building a dedicated home cinema space, Hisense offers the PX4 PRO at $4,499. This is an ultra-short throw projector, meaning it can sit close to a wall or screen and still fill it with image. It delivers up to 200 inches at 4K resolution with 3,500 ANSI lumens of brightness. The projector uses Hisense's LPU Digital Laser Engine 3.0 and a Dynamic IRIS system designed to produce rich detail and contrast—the company claims a contrast ratio of up to 6500:1. It supports IMAX Enhanced, Dolby Vision, and Dolby Atmos, the kind of specification sheet that appeals to people who care about how a film actually looks and sounds. The PX4 PRO also speaks to gamers. It can handle up to 240Hz at 2K resolution with FreeSync Premium support and ultra-low latency, making it suitable for connecting a gaming console without the image lag that can ruin competitive play.
At the top of the range sits the C3 Ultra, priced at $4,999. This is a long-throw projector positioned as the flagship for both cinema and gaming. It can project a 300-inch display—the largest of the three—at 4,000 ANSI lumens. The projector sits on a gimbal mount and offers optical zoom and lens shift, giving users flexibility in how they position it in a room. It includes the same AutoMagic AI Adjusting 3.0 technology as the P1, plus a Dynamic IRIS lens for improved contrast. An integrated subwoofer tuned by Devialet handles audio, and the projector supports both Dolby Vision and IMAX Enhanced. For gaming, it delivers less than 1 millisecond of input lag, supports AMD FreeSync Premium, and handles Variable Refresh Rate—the technical foundation for smooth, responsive gameplay on a massive screen.
Kevin Ke, Managing Director at Hisense Australia and New Zealand, framed the three projectors as responses to different lifestyles. "At Hisense, we are proud to pioneer innovation in the laser category, delivering cinema entertainment solutions that suit every Australian household," he said. "The P1, PX4 PRO and C3 Ultra build on our success in the laser category and gives Australians more ways to enjoy their favourite cinema content, whether that is taking entertainment wherever you go, creating a dedicated home cinema environment or enjoying immersive gaming on a larger scale."
The three projectors represent a deliberate strategy: rather than asking customers to compromise on a single machine, Hisense is offering a ladder of options. The P1 trades screen size and brightness for portability and price. The PX4 PRO balances cinema quality with gaming performance in a form factor suited to smaller rooms. The C3 Ultra maximizes both screen size and brightness, accepting a higher price and permanent installation as the trade-off. Each projector carries laser technology as its foundation, a choice that affects brightness, color accuracy, and longevity compared to traditional lamp-based projectors. The Australian market now has three distinct paths into premium home entertainment.
Citações Notáveis
The P1, PX4 PRO and C3 Ultra build on our success in the laser category and gives Australians more ways to enjoy their favourite cinema content, whether that is taking entertainment wherever you go, creating a dedicated home cinema environment or enjoying immersive gaming on a larger scale.— Kevin Ke, Managing Director at Hisense Australia and New Zealand
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