Health In Tech Launches HitRix Platform, Adjusts 2026 Revenue Guidance

Health In Tech, a Florida-based InsurTech company trading on Nasdaq under the ticker HIT, rolled out HitRix on Wednesday, an artificial intelligence platform designed to untangle one of the messiest workflows in American health insurance: the process of shopping large-group self-funded plans across multiple carriers.

The problem HitRix addresses is genuinely tedious. When a broker represents a large employer seeking self-funded health coverage, the work involves collecting employee census data, historical claims information, plan documents, and other sensitive files—often arriving in incompatible formats from different sources. The broker then must manually organize these materials, prepare separate submissions for different carriers and managing general underwriters, track incoming responses, and compare proposals side by side. It is document management at scale, repetitive and time-consuming, and it keeps brokers tethered to spreadsheets and email chains instead of advising clients.

HitRix uses AI-powered document intelligence to ingest files in whatever format they arrive, extract and structure the information automatically, and eliminate much of the manual data entry and reformatting. Once information is uploaded to the platform, brokers can manage submissions across multiple carriers and MGUs in a single environment, track market activity, organize proposals as they arrive, and compare alternatives without toggling between insurance portals. The platform is integrated with Health In Tech's broader underwriting and marketplace infrastructure, connecting submission, market access, analytics, and transaction execution in one place—a design that distinguishes it from traditional submission tools focused mainly on document routing or RFP management.

The company is launching HitRix into an established distribution network. As of June 30, 2026, Health In Tech counted 933 partners across brokers, third-party administrators, and agencies—a 19.9 percent increase year over year. That foundation gives the platform a ready user base and a pathway to adoption among carriers and MGUs. As more transactions flow through HitRix, the company expects to accumulate structured market and placement data that can fuel additional analytics, workflow automation, and AI capabilities down the line.

Tim Johnson, the company's chief executive, framed the launch as a step toward a more connected and intelligent marketplace. "The challenge we are solving with HitRix goes far beyond putting an insurance submission online," he said. "Large-group brokers often manage substantial amounts of census data, claims information and plan documents across different formats and systems." The goal, he added, is to let AI handle the administrative burden while keeping brokers at the center of the client relationship and giving them one environment to shop the market.

The announcement came alongside a revision to the company's 2026 revenue guidance. Health In Tech now expects full-year revenue of approximately $33 million, roughly flat with 2025 results. The company attributed the adjustment primarily to the timing of HitRix commercialization, its Three-Year Rate Stabilization Program (a differentiated offering designed to give employers greater predictability in stop-loss pricing over multiple years), and expanded carrier capacity—all of which affect when new policies become effective and when revenue can be recognized.

Management signaled that these initiatives are positioned as longer-term growth drivers. The company expects HitRix, the rate stabilization program, and expanded carrier capacity to contribute more meaningfully to revenue beginning in 2027 and beyond as adoption increases, carrier capacity expands, and new business becomes effective. The self-funded health insurance market in the United States is valued at nearly $1 trillion, and Health In Tech is betting that automating and simplifying the broker workflow will unlock a meaningful share of that opportunity.