In the week following Rockstar's release of a 27-minute Grand Theft Auto VI gameplay video on Netflix, UK console sales surged over 30 percent — a jolt that arrived into a market already contracting. The video, viewed 31.1 million times in three days and ranked first across 87 countries, became one of the most visible cultural events in gaming's recent memory. Whether this moment signals a genuine turning point or simply a brief interruption in a longer decline remains an open question, one that November's launch of the game itself may begin to answer.