In the summer of 2026, a Chinese automaker has chosen the rhythm of football to introduce its hybrid flagship to new crowds, placing an EXEED RX PHEV inside a fan zone in Warsaw and into showrooms across several continents. The effort, called "To What Comes Next," borrows the language of focus and resilience from goalkeeper Wojciech and offers them to the car as a kind of mirror. Its story arrives through a company release from Wuhu, and so it is best read as the maker speaking about itself, not as an outside witness weighing its claims. Whether the matches will translate into a single sale is
Goalkeeper Wojciech Partners with EXEED on RX PHEV Campaign Spanning Football Fan Events Worldwide
Showrooms into living rooms, with a car parked beside the big screen
Mark
So what is actually happening here? It reads like a lot of football and not much car.
Mimi
That's the design. EXEED is putting its RX PHEV hybrid flagship next to football fans, with goalkeeper Wojciech as the face, during a June-to-July campaign called "To What Comes Next."
Mark
And where does it physically show up?
Mimi
Warsaw is the big one: a viewing event with the Warsaw Fans' Club covering seven matches, with a brand zone. Then showroom Watch Parties in Morocco, Saudi Arabia and Qatar.
Luke
Before we go further, the "nearly a thousand fans for each match" figure is the company's own projection, and the release was written by EXEED's own team. Nobody independent has confirmed it.
Mark
Fair. What about the anniversary detail?
Mimi
The release says the couple used the RX PHEV as their exclusive courtesy vehicle for their tenth anniversary. It's a human touch, but it's the brand telling it.
Luke
Right, and we don't know what Wojciech is being paid or what the partnership terms are. The release says "deep collaboration" without defining it.
Mark
Is there anything measurable in the regional events?
Mimi
Only descriptions: AiMOGA robots in Morocco, a Laysen Valley Fan Zone with test drives in Saudi Arabia, a football-themed showroom in Qatar. No turnout or sales numbers.
Luke
Which is the gap. The release claims the excitement and product experience resonate across markets, but offers nothing to show it. Sales data after July would be the real test.
Der Puls
- A hybrid flagship is being pushed into the noise of a football season, with a summer deadline for the campaign to prove itself.
- Thousands of fans are expected in Warsaw's busy city center, where a brand zone turns a viewing into a showroom visit.
- Showrooms in Morocco, Saudi Arabia and Qatar are being reshaped into watch-party venues, with robots, test drives and fan zones.
- The claims come only from the company itself, with no sales figures or deal terms, so the real result will surface only in independent data after July.
In the summer of 2026, a Chinese automaker has chosen the rhythm of football to introduce its hybrid flagship to new crowds, placing an EXEED RX PHEV inside a fan zone in Warsaw and into showrooms across several continents. The effort, called "To What Comes Next," borrows the language of focus and resilience from goalkeeper Wojciech and offers them to the car as a kind of mirror. Its story arrives through a company release from Wuhu, and so it is best read as the maker speaking about itself, not as an outside witness weighing its claims. Whether the matches will translate into a single sale is a question the summer itself has not yet answered.
In Warsaw's city center this summer, an EXEED RX PHEV will stand inside a brand zone built for football fans. The display belongs to a June and July campaign the Chinese automaker calls "To What Comes Next." The announcement came in a June 24 release datelined Wuhu, in China's Anhui province, and it is promotional material from the company itself, not independent reporting.
The centerpiece is a partnership with Wojciech, a goalkeeper who plays for Barcelona and the Polish national team. The release frames his career, from Arsenal's youth academy through Serie A and the Premier League, as shaped by focus, resilience and the ability to rise in crucial moments. It presents the RX PHEV, EXEED's hybrid flagship, as a match for those qualities. The release also adds a personal note: Wojciech and his wife Marina marked their tenth anniversary with the car as their exclusive courtesy vehicle, which the company says witnessed their most cherished moments.
The largest event is a viewing of seven key matches in Warsaw, organized by the Warsaw Fans' Club, with nearly a thousand fans expected at each. Beyond Poland, EXEED has opened "Watch Party" days in its showrooms, where fans and car enthusiasts watch together between vehicle walkthroughs. In Morocco, AiMOGA robots joined the crowds. In Saudi Arabia, a Laysen Valley Fan Zone offered test drives, and in Qatar a football-themed showroom drew local fans.
The release offers no sales figures, no financial terms for the Wojciech deal, and no attendance numbers beyond the Warsaw estimate. Whether the football push moved any cars will only become clear in independent sales data after the campaign ends in July.
In Warsaw's city center this summer, an EXEED RX PHEV will sit inside a brand zone built for football fans. The setup is part of a campaign the Chinese automaker calls "To What Comes Next," which runs from June to July. It was announced in a June 24 release datelined Wuhu, in China's Anhui province, and distributed through the Manila Times newswire. The release is promotional material from the company itself, not independent reporting.
The centerpiece is a partnership between EXEED and Wojciech, a goalkeeper who plays for both Barcelona and the Polish national team. The release presents the pairing as a match of values. It describes his career as defined by focus, resilience and the ability to step up in crucial moments, and says this fits the RX PHEV, which EXEED calls its hybrid flagship, and its stated spirit of technological exploration. The release traces his path from Arsenal's youth academy through Serie A and the Premier League to his current clubs.
The release also gives the partnership a personal side. It says Wojciech and his wife Marina celebrated their tenth wedding anniversary with the RX PHEV as their exclusive courtesy vehicle. The company describes the car as having witnessed and safeguarded the couple's most cherished moments. Nothing beyond that description is offered.
The largest physical event is the Warsaw football viewing, organized by the Warsaw Fans' Club. It will take place in the city center, which the release describes as a high-traffic, socially vibrant commercial hub. It will cover seven key matches, and the company says nearly a thousand fans will gather for each one. A dedicated brand zone will let attendees look closely at the EXEED RX.
Beyond Poland, EXEED says it has launched "Watch Party" experience days through its global sales and service network. The idea is to turn showrooms into living rooms where car enthusiasts and football fans watch together. The release lists open, light-filled spaces, high-speed internet and large LED screens. Between matches, vehicle walkthroughs and static displays are folded into the viewing.
The release gives examples from several markets. In Morocco, EXEED's AiMOGA robots joined fans watching the matches. In Saudi Arabia, the company set up a Laysen Valley Fan Zone and offered test drives. In Qatar, a football-themed showroom became a gathering point for local fans and car enthusiasts. EXEED describes this as using localized touchpoints to embed its products in football culture across markets.
The release offers no sales figures, attendance counts beyond the Warsaw estimate, or financial terms for the Wojciech deal. Its claims about reach and impact come only from the company. Independent sales or market data after the campaign ends in July would be the way to see whether the football push moved any cars.
Bemerkenswerte Zitate
The RX PHEV served as the couple's exclusive courtesy vehicle for their tenth wedding anniversary, per the company's account.— EXEED International press release
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