In the streets of Accra and across the corridors of Ghana's regulatory institutions, a quiet contest is unfolding between the slow creep of tobacco culture and the deliberate effort to keep it from taking root. Ghana's Food and Drugs Authority, recognizing that habits form in social spaces long before they become statistics, has taken its message directly to drivers, commuters, and the hospitality industry that increasingly hosts shisha lounges. With tobacco use still affecting only a small fraction of the population, the country finds itself at a rare threshold — a moment where prevention rem