Far from the design studios and award halls it hopes to be measured against, a vaping company in Shenzhen has announced that its SOUL II device has earned a gold prize in the 2025 MUSE Design Awards. The word comes from the company itself, through a press release carried on November 3, and no outside body has yet stood behind it. Such self-announced honors are a familiar part of how consumer goods introduce themselves to the world, asking to be seen as crafted objects rather than as products of habit or dependence. Whether the gold is real or merely claimed will be settled not by the brand's o
Geekvape's SOUL II Wins 2025 MUSE Design Gold Award, According to Company Release
The award is claimed, not yet confirmed by anyone but the company.
Mark
So what actually happened here?
Mimi
Geekvape, a vaping brand based in Shenzhen, says its SOUL II device won a 2025 MUSE Design Gold Award. The news comes in a press release dated November 3.
Mark
And the award is a big deal?
Mimi
The company says so. It calls the MUSE awards the "Oscars of the design world" and says over 40,000 entries were submitted.
Luke
Worth pausing there. Both the nickname and the entry count come from Geekvape's own release. Nothing in the text points to the organizers confirming either.
Mark
What does the release say about the device itself?
Mimi
Mostly looks and features: aluminum alloy body, matte electroplated finishes, a soft-touch paint option, interchangeable mouthpieces, magnetic pods, a window to see e-liquid levels.
Luke
And all of that is the manufacturer describing its own product. There's no testing, no reviewer, no named person speaking.
Mark
So what should a reader take from it?
Mimi
That a company is announcing an honor and promoting its product with it.
Luke
Right. We don't know the category, how many golds were given, or whether the winners list shows this entry. Those are the things to check.
Mark
Anything else to watch?
Mimi
Independent coverage of the award, and how vaping products are marketed.
Il Polso
- A company-issued press release claims a gold prize that no independent source has yet confirmed, leaving the award standing on the brand's word alone.
- The announcement pushes a vaping device into the language of design excellence, drawing a sharp line between marketing polish and verifiable recognition.
- Geekvape is working to reframe SOUL II through its track-inspired contours, interchangeable mouthpieces, and claims of ending "endurance anxiety."
- Without named judges, winners lists, or organizer statements, the story is landing as sponsored brand content that readers must weigh rather than accept.
- Any scrutiny of how vaping products are marketed remains a possible next chapter, though nothing in the release itself raises it.
Far from the design studios and award halls it hopes to be measured against, a vaping company in Shenzhen has announced that its SOUL II device has earned a gold prize in the 2025 MUSE Design Awards. The word comes from the company itself, through a press release carried on November 3, and no outside body has yet stood behind it. Such self-announced honors are a familiar part of how consumer goods introduce themselves to the world, asking to be seen as crafted objects rather than as products of habit or dependence. Whether the gold is real or merely claimed will be settled not by the brand's own language, but by the organizers and by independent observers willing to look.
A press release datelined Shenzhen and distributed through GlobeNewswire announces that Geekvape's SOUL II has won a 2025 MUSE Design Gold Award. The claim belongs to the company alone. No independent source has confirmed it, and the account rests entirely on the release.
The release describes the MUSE Design Awards as drawing more than 40,000 entries and calls them the "Oscars of the design world." Those descriptions are the company's own. The release does not name judges, the competing category, or how many entries took gold.
Most of the text dwells on the device itself. Its look is said to draw on track contours and waterfall-like division lines, with high-brightness, low-saturation tones, aluminum alloy textures, and matte electroplated finishes. Interchangeable mouthpieces, a magnetic pod system, a window for checking e-liquid levels, and a high-capacity battery are presented as improvements, though none is supported by test data or third-party review.
Geekvape frames the award as a milestone and a validation of its place as a pioneer in the industry, and pledges further investment in innovation and design. What is missing is telling: no executive quotes, no organizer statement, no winners list. Until the MUSE organizers or independent outlets confirm the prize, readers are left holding a claim rather than a fact, and a promotional one at that.
A press release datelined Shenzhen, China, on November 3, 2025, and distributed through GlobeNewswire, announces that the vaping brand Geekvape has won a 2025 MUSE Design Gold Award for its SOUL II device. The announcement comes from the company itself, and the account below rests on that release alone. The award has not been confirmed by any independent source.
According to the release, the MUSE Design Awards drew more than 40,000 entries this year. The company describes the program as one of the world's most influential honors in design and creativity, and says it is often called the "Oscars of the design world." Those characterizations are the company's own. The release does not name the judges, the category in which SOUL II competed, or how many entries won gold.
Most of the text is devoted to the device's design. Geekvape says the look was inspired by track contours and waterfall-like division lines, giving it a minimalist but refined appearance. The body pairs high-brightness, low-saturation tones with smooth aluminum alloy textures and matte electroplated finishes. Buyers who want a more personal touch can choose a soft-touch paint finish. The release singles out a semi-transparent matte electroplating process on the interface, which it says removes the visual mismatch between screen and body.
The release also lists functional features. The mouthpieces are interchangeable, so users can tailor the experience to their preferences. A magnetic pod system connects by aligning the parts, which the company says adds convenience and extends the product's service life. The lid has a visible window for checking e-liquid levels. A high-capacity battery and a large e-liquid reservoir are meant, in the company's words, to remove "endurance anxiety." None of these claims is backed by test data or third-party review in the text.
Geekvape calls the award a milestone in its brand journey and a validation of its role as a pioneer and leader in the global vaping industry. It says the recognition reflects a commitment to putting users at the center of design. Looking ahead, the company says it will keep investing in technological innovation and aesthetic design, aiming to offer global consumers smarter, more stylish and more personalized vaping products.
What the release does not contain is as telling as what it does. There are no quotes from named executives, no statement from the MUSE organizers, and no link to an official winners list. Readers can treat the award as claimed rather than established until the organizers or independent outlets confirm it. Because the item promotes a vaping product, any marketing of such devices could also draw regulatory attention, though the release itself raises no such issue.
Citazioni salienti
The award validates Geekvape's role as a pioneer and leader in the global vaping industry.— Geekvape press release (paraphrased)
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