Fortune launches inaugural 100 Best Companies to Work For list across Southeast Asia

Trust translates into business growth that benefits workers, communities, and economies
Evelyn Kwek, managing director of Great Place to Work ASEAN & ANZ, on why workplace culture matters beyond the office.
Mark

So this is the first time Fortune has ranked companies in Southeast Asia this way. What made this moment happen now?

Mimi

The region has grown into a place where you have enough large employers, enough employee sophistication, and enough business maturity that a rigorous ranking system actually makes sense. You need scale—1.3 million employees invited to participate—and you need companies that are thinking seriously about workplace culture. Southeast Asia has both now.

Luke

But I want to be careful here. This is a press release from Great Place to Work itself, announcing its own new product. How independent is this ranking, really? Who's paying for it?

Mimi

That's fair. The methodology is sound—employee surveys, confidential responses, minimum thresholds for company size. But yes, Great Place to Work is the organization running it, promoting it, and presumably benefiting from companies that want to be on it.

Mark

The hospitality companies dominate the top ten. Is that because hospitality is actually better at workplace culture, or because those companies are more motivated to participate in a ranking?

Mimi

Both, probably. But the data does suggest something real—hotels and resorts have had to rethink how they treat workers, especially after the pandemic disrupted the sector. If you can't retain staff, you can't run a hotel. So there's a business case for investing in culture.

Luke

The source mentions that Vietnam has nine placements on the full list of 100. But we don't know how many companies from each country participated in the survey. If Vietnam had way more participants, that could explain the higher number of placements.

Mimi

True. The source doesn't break down participation by country, so we can't say whether Vietnam is genuinely outperforming or just had more companies in the pool.

Mark

What does it mean that so many of the top companies are ASEAN-headquartered rather than foreign multinationals?

Mimi

It suggests the region is developing its own leadership class—companies that are making decisions about culture and people strategy from within Southeast Asia, not just implementing policies handed down from corporate headquarters elsewhere.

Luke

But again, we should note that the top three are DHL, Hilton, and Capella. Two of those are multinational corporations. So it's not like ASEAN companies are dominating the very top.

Mimi

Right. The strength of ASEAN companies shows up more in the breadth of the list than in the absolute top positions.

Mark

What happens next? Does this ranking change how companies in the region operate?

Mimi

If it works the way the US list has worked, yes. Companies will want to be on it. They'll invest in the things the survey measures—trust, fairness, support. And employees will use it as a reference when they're choosing where to work.

Luke

Assuming the ranking gains credibility and adoption in the region. That's not guaranteed. The US list took years to become what it is.

  • Southeast Asia's workplace culture has long gone unmeasured by global standards — that gap closes now with the region's first Fortune 100 Best Companies ranking.
  • More than 1.3 million employees were surveyed across ten markets, with over 550,000 completing confidential assessments that cut through corporate self-presentation to capture lived experience.
  • DHL, Hilton, and Capella Hotels lead a top ten that skews heavily toward hospitality, suggesting the sector has quietly undergone a profound shift in how it values its workers.
  • Vietnam alone placed nine companies on the full list of 100, while Singapore, Indonesia, and the Philippines showed strong representation — ASEAN-headquartered firms are not following this standard, they are helping to set it.
  • The ranking now functions as both a benchmark for employers and a reference point for workers, making the quality of workplace culture in Southeast Asia newly visible, comparable, and consequential.

For the first time, Great Place to Work has extended its globally recognized workplace ranking into Southeast Asia, inviting over 1.3 million employees across ten markets to speak honestly about trust, fairness, and support in their workplaces. The resulting Fortune 100 Best Companies to Work For Southeast Asia list — led by DHL, Hilton, and Capella Hotels — arrives not merely as a corporate scorecard, but as a signal that the region has grown into a place where the quality of work itself is being held to international account. In a part of the world long defined by rapid economic growth, this inaugural ranking asks a quieter, more enduring question: are the people doing the work being treated as its true foundation?

Great Place to Work, which has spent three decades measuring workplace culture around the world, brought its ranking system to Southeast Asia for the first time this December. The Fortune 100 Best Companies to Work For Southeast Asia list was built on confidential survey responses from more than 550,000 employees — drawn from a pool of over 1.3 million invited participants — across ten regional markets, assessed between late 2024 and September 2025.

The Fortune list has been a fixture in North America since 1998, and its expansion into Southeast Asia carries real weight. Evelyn Kwek, managing director of Great Place to Work ASEAN & ANZ, described the rankings as evidence that the region had matured into a place where workplace excellence could be held to the same rigorous international standard. The methodology is demanding: companies must earn Great Place to Work Certification, employ at least 200 people, and earn consistently high marks from workers across all levels and departments — not from their own communications teams.

DHL ranked first, followed by Hilton and Capella Hotels & Resorts in Singapore. Cisco, COATS, and Marriott International rounded out the top six, with Vietnam's Vinmec Healthcare System, Carelon Global Solutions, Highlands Coffee, and Bangkok Hospital Headquarter completing the top ten. The hospitality sector's strong showing reflects an industry that has shifted its approach to worker wellbeing with the same seriousness it brings to guest experience.

Perhaps the most telling detail in the full list of 100 is the dominance of ASEAN-headquartered companies. Vietnam alone placed nine firms, and Singapore, Indonesia, and the Philippines all showed strong representation. These are not distant corporate branches — they are regional centers of leadership and culture-building. For the region as a whole, the inaugural ranking marks a moment when Southeast Asia's approach to people-first business has become sophisticated enough to be measured alongside the standards long applied in North America and Europe.

Great Place to Work, the organization that has spent three decades measuring workplace culture globally, brought its signature ranking system to Southeast Asia for the first time this December. The Fortune 100 Best Companies to Work For Southeast Asia list emerged from a survey process that reached across ten markets, inviting more than 1.3 million employees to assess whether their workplaces delivered on trust, fairness, and support. Over 550,000 of those employees completed the confidential survey between late 2024 and September 2025, their responses forming the backbone of the inaugural regional rankings.

The Fortune list itself carries weight in North America—it has been published annually in the United States since 1998 and has become one of the most recognized workplace benchmarks on the continent. Expanding it into Southeast Asia represents a significant moment for the region's business culture. Evelyn Kwek, managing director of Great Place to Work ASEAN & ANZ, framed the list as evidence that Southeast Asia had matured into a place where workplace excellence could be measured by the same rigorous international standard. The rankings, she said, reflected organizations that had deliberately built environments where employees felt trusted and supported, and where that trust translated into business growth that benefited workers, communities, and entire economies.

The methodology behind the list is straightforward but demanding. To qualify, a company must first earn Great Place to Work Certification and employ at least 200 people. Rankings are driven primarily by confidential employee feedback—not by what companies say about themselves, but by what workers across all levels, departments, and roles report about their actual experience. Only organizations with consistently high survey responses from their entire workforce can secure a placement.

The top ten companies that emerged from this process tell a story about which sectors and which kinds of organizations are winning the trust of their workers across the region. DHL ranked first, followed by Hilton in second place and Capella Hotels & Resorts in Singapore at third. Cisco, COATS, and Marriott International rounded out the top six. Three of the top ten are healthcare or hospitality companies—Vinmec Healthcare System from Vietnam at seventh, Carelon Global Solutions at eighth, and Bangkok Hospital Headquarter from Thailand at tenth. Highlands Coffee, also from Vietnam, placed ninth. The list includes multinational corporations with regional headquarters in Southeast Asia, global leaders, and homegrown firms that have grown into significant employers.

One pattern stands out in the rankings: Southeast Asian companies themselves are shaping the region's new standard for workplace culture. Vietnam alone placed nine companies on the full list of 100. Singapore, Indonesia, and the Philippines all showed strong representation. This concentration of ASEAN-headquartered employers signals something about the region's growing sophistication in leadership and employee experience—these are not just branches of distant corporations, but regional centers of decision-making and culture-building.

The hospitality sector's strong showing across the rankings deserves particular attention. Hotel groups and resort operators across Singapore, Thailand, Vietnam, and the Philippines have invested in workplace culture with the same seriousness they bring to guest service. Capella's third-place finish, alongside the presence of multiple hotel and food service companies throughout the list, suggests an industry that has fundamentally shifted its approach to how it treats workers. The emphasis has moved toward psychological safety, career development, and employee wellbeing—factors that, the data suggests, correlate with business performance that outpaces competitors regardless of company size, industry, or location.

The full list of 100 companies is available on Great Place to Work's website, offering a comprehensive map of where Southeast Asian workers report the highest levels of trust and support. For employers across the region, the list now sets a measurable standard. For workers, it provides a concrete reference point for what workplace culture can look like when organizations prioritize it intentionally. For the region itself, the inaugural ranking marks a moment when Southeast Asia's approach to people-first business has become sophisticated enough to be measured against the same yardstick used in North America and Europe.

Southeast Asia has earned its place within that international standard of excellence, reflecting a region that is coming into its own by recognizing organizations that have intentionally built environments where people feel trusted and supported.
— Evelyn Kwek, managing director of Great Place to Work ASEAN & ANZ
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