At the Edinburgh Fringe Festival, where thousands of performances compete for fleeting attention, producer Francesca Moody — the woman who brought Fleabag and Baby Reindeer from small stages to global consciousness — offers a quiet counterargument to the industry's obsession with formulas and metrics. Her method is less a strategy than a discipline of listening: she waits for the moment when a performer stops performing and starts telling the truth. In an era that rewards trend-chasing, her extraordinary track record suggests that the surest path to cultural resonance is not prediction, but re