As Nintendo's Fire Emblem: Fortune's Weave moves toward release, the publisher has begun the deliberate, layered work of preparing a world for a game's arrival — disclosing file sizes for the practical-minded, releasing extended gameplay footage for the curious, and announcing merchandise for those who carry their enthusiasms into everyday life. These gestures, modest in isolation, together signal that a franchise once considered niche has grown into something Nintendo treats as a cultural occasion. The rollout is less a marketing campaign than a kind of invitation, extended across multiple co