A regulator's study of Britain's protection insurance market has found something quietly troubling: the system works well for those within it, but nearly six in ten adults remain entirely outside it — not because the products are flawed or inaccessible, but because most people have simply never paused to consider their own vulnerability. The Financial Conduct Authority's findings reframe the problem from one of market conduct to one of human attention, suggesting that the gap between protection and exposure is less a failure of industry than a failure of imagination at scale.