In South Africa, where the wounds of economic exclusion run deep, Famous Brands executives Rajesh Jivani and Jabu Mahange have offered a quiet but consequential reframing: true transformation cannot be measured at the door of a franchise outlet alone, but must be traced through every thread of the value chain — the workers, the suppliers, the trainers, the farmers, the logistics partners. Having climbed from non-compliance to B-BBEE Level 1 themselves, they speak not from abstraction but from the discipline of having done the work, and they argue that economic justice, to be real, must be stru
Famous Brands Pushes Holistic Value-Chain Approach to Franchise Transformation
The YES programme provided employment opportunities to 173 unemployed South African youth, with 87.86% transitioning to full employment.