Bearman credits his two dogs with helping him switch off from competitive racing, describing them as family members who don't judge his on-track performance. Vetreska's Circuit Collection, inspired by Bearman, debuts at Ion Orchard pop-up Oct 3-11, marking the first crossover between F1 and pet lifestyle brands.
F1's Ollie Bearman finds peace with his dogs, partners with pet brand Vetreska
They don't care about results or pressure. They're just happy to see you.
So Bearman's partnering with a pet brand. That's unusual for F1. What makes this different from a typical driver sponsorship?
Most F1 partnerships are about cars, watches, energy drinks—things that fit the speed and power narrative. Vetreska is about pets as family members. For Bearman, it's genuine. He grew up with animals everywhere, and his dogs are how he actually decompresses.
But is this a real partnership or a marketing angle? How much of Bearman's involvement is authentic versus contractual?
He chose it specifically because it wasn't typical. He says he loves animals and liked that Vetreska sees pets as family, not accessories. The dogs appear in the campaigns.
That's what he says in the interview. But we don't know what the contract terms are, how much creative control he had, or whether he'd have chosen this without the money. The reporting captures his stated reasoning, not necessarily the full picture.
Fair point. But the Circuit Collection—the racing-inspired pet gear—that does seem like a genuine crossover idea.
It is. Racing red, silver, black leashes and harnesses. It's launching at a pop-up in Singapore during the Grand Prix weekend. Bearman will be there on October 6.
One thing to note: the article says this is "the first crossover between the worlds of F1 and pet lifestyle." That's a specific claim. It's probably true, but it's also the kind of thing a brand would say in a press release. We're taking Vetreska's word for it.
What about the dogs themselves—are they just props, or does Bearman actually spend time with them?
He misses them when he's traveling. He talks about wagging tails in the morning, playing fetch. He has a racing simulator at home, so the dogs give him an excuse to step outside that bubble.
Again, that's what he says. We don't have independent confirmation of how much time he actually spends with them or whether the partnership changes that. The article is relying entirely on Bearman's account.
Does the partnership affect his racing at all?
Not that we know. He's in his second full season, scoring points. The pop-up and the partnership are happening around the Singapore Grand Prix, but there's no indication it's a distraction.
Right. The article doesn't claim it affects his performance either way. It's just a thing he's doing off-track. That's worth noting—it's not presented as a burden or a benefit to his driving.
El Pulso
- Ollie Bearman, 21, British F1 driver; made debut at 2024 Saudi Arabian Grand Prix, now in second full season
- Dogs: Freddie (9-year-old English bull terrier), Ruby (6-year-old Boston terrier)
- Vetreska partnership announced May 2026; Circuit Collection debuts Oct 3-11 at Ion Orchard pop-up
- Bearman appearance at closed-door event Oct 6; Singapore Grand Prix Oct 9-11 (first Sprint race at Marina Bay)
Bearman credits his two dogs with helping him switch off from competitive racing, describing them as family members who don't judge his on-track performance. Vetreska's Circuit Collection, inspired by Bearman, debuts at Ion Orchard pop-up Oct 3-11, marking the first crossover between F1 and pet lifestyle brands.
British F1 driver Ollie Bearman partners with Singapore-based pet brand Vetreska, using his dogs Freddie and Ruby to unwind from racing pressures while launching a motor racing-inspired pet accessories collection.
Ollie Bearman sits down after a Formula 1 race weekend and does not need to explain himself. His two dogs—Freddie, a nine-year-old English bull terrier, and Ruby, a six-year-old Boston terrier—do not care how the track went. They care only that he is home. "They don't care how the race went. They just like being part of the pack," the 21-year-old British driver says. For Bearman, who describes himself as intensely competitive and relentlessly focused on becoming faster and smoother behind the wheel, this indifference is precisely the point. His dogs offer him something the sport cannot: permission to stop.
That relationship has now become the foundation of an unlikely partnership. In May, Vetreska, a Singapore-based global pet lifestyle brand, named Bearman as its official global luxury pet accessories partner. Freddie and Ruby now appear alongside him in campaign material—the first crossover between the worlds of Formula 1 and pet lifestyle. The collaboration extends to a new motor racing-inspired collection called Circuit, featuring rope leashes, quick-fit harnesses, and poop-bag dispensers in racing red, silver, and black. The range will debut at a Vetreska pop-up at Ion Orchard from October 3 to 11, with Bearman making a closed-door appearance on October 6 to discuss the partnership and participate in a pet fashion runway.
For Bearman, the appeal lay partly in its unexpectedness. "It's certainly not your typical F1 partnership. I don't think there are any other pet brands on the grid. But that's what I really liked about it," he explains. Founded in 2017, Vetreska designs playful, colorful pet products—furniture, toys, bowls, walking accessories—with an emphasis on both style and function. When Bearman learned that the brand viewed pets not merely as animals but as family members, the fit felt natural. "I love animals, especially dogs," he says. "And when I learnt more about Vetreska, I liked how it sees pets—not just as animals, but as family members. That's how I see Freddie and Ruby."
Bearman's attachment to animals runs deep. Growing up, his household included horses, rabbits, a cat, and dogs—a menagerie that sometimes felt like a zoo. He had a husky from birth. Freddie and Ruby arrived as puppies and developed distinct personalities. Ruby is playful and inquisitive, always wanting to know what is happening and be part of it. Freddie is calmer, content to move at his own pace. "They balance each other out quite well," Bearman says. "Ruby brings the energy and Freddie keeps things calm."
Bearman's rise through motor racing has been swift. He made his Formula 1 debut at 18 during the 2024 Saudi Arabian Grand Prix, stepping in on short notice for an unwell Carlos Sainz and finishing seventh. He became a full-time driver in 2025, achieving a career-best fourth-place finish at the Mexico City Grand Prix that year. Now in his second full season, he continues to score points—including a fifth-place finish at the Chinese Grand Prix in March. He will return to Singapore for the Singapore Grand Prix from October 9 to 11, where the Marina Bay Street Circuit will host a Sprint race for the first time in 2026.
Yet the demands of the sport have reshaped his life. His globe-trotting schedule means he sees Freddie and Ruby far less often than he once did. He misses the ordinary moments—wagging tails in the morning, playing outside together. But those absences make homecoming more precious. "They're always very excited to see me. And I'm excited to see them," he says. Even at home, racing is rarely distant; he has a simulator in his house. His dogs give him reason to step outside that bubble. "When it's time for a break, it's great to spend time with Freddie and Ruby. Simple things—taking them for a walk, chasing a tennis ball around. It's a good way to clear my head and refocus."
Their routine is deliberately unremarkable: walks, outdoor play, time in the sun when weather allows. "When I'm home, it's nice to have something simple and normal," Bearman says. "Of course, for them, the real highlights of the day are still breakfast and dinner." After particularly demanding race weekends, that simplicity becomes invaluable. Freddie typically settles close by, calm and steady. Ruby arrives immediately, seeking attention and play. Neither cares about results or pressure. "They're just happy to see you and I think that's what makes them so special," Bearman reflects. In a life built on speed and competition, his dogs remind him that some things—the best things—cannot be rushed or won.
Citas Notables
They don't care how the race went. They just like being part of the pack.— Ollie Bearman, on his dogs
It's certainly not your typical F1 partnership. I don't think there are any other pet brands on the grid. But that's what I really liked about it.— Ollie Bearman, on the Vetreska collaboration