Eight rising artists reveal their boldest works at London's Frieze art fair

Art should be lived with, whether in a museum or someone's house
Barrington on what he hopes will happen to his portrait once it sells at Frieze.
Mark

So Frieze is basically a giant commercial art fair. How do these artists square that with making serious work?

Mimi

They don't seem to see it as a contradiction, actually. Barrington says art should be lived with, whether in a museum or someone's house. The sale is just the beginning of the work's life.

Luke

But that's one artist's philosophy. Whyte is very explicit that she doesn't want her work flipped for profit. So there's real tension there about what kind of buyer is acceptable.

Mimi

Right. And Kimeze doesn't even think about it once the work leaves the studio. She lets it go. So there's no single answer.

Mark

What strikes you most about what they're making?

Mimi

The range, honestly. You've got Freije casting bronze and aluminium into gesture works. You've got Giovanelli painting faces on glitter curtains. You've got Whyte at 26 already having institutional shows. They're not following a template.

Luke

But we should be careful about overstating their prominence. They're showing at Frieze, which is significant, but that doesn't mean they're established. Some of them are still very early in their careers.

Mimi

True. But several of them have already had major institutional shows—Freije at Hepworth Wakefield, Rahman at Venice, Whyte at Wolverhampton. That's not nothing.

Mark

What about the personal stories? Rahman's mother came from rural Bangladesh and was a textile worker. Kimeze is pregnant with her third child. Whyte is from Wolverhampton. Does that matter to the work?

Mimi

It seems to matter to them. Rahman talks about growing up immersed in organic homemaking—his mother making curtains, his sister salvaging wood. That's in his work now. Kimeze's experience of making art in cramped spaces informs her rejection of traditional materials.

Luke

But we're only getting their account of how biography shapes practice. We're not seeing the work itself, so we can't verify that connection. We're taking their word for it.

Mimi

Fair point. But they're being quite specific about it. Kimeze talks about a crane flying across a painting, referencing Uganda's national bird. That's a concrete detail.

Mark

So what happens next for these artists?

Mimi

They sell work at Frieze, presumably. Some of it goes to collectors, some to institutions. Their careers continue.

Luke

And we don't know what happens after that. Will they sustain? Will they burn out? Will the market move on? The article doesn't tell us anything about outcomes.

Mimi

No, it's a snapshot. A moment at the fair.

Mark

Is that enough?

Mimi

For now, yes. It's a portrait of eight artists at a particular moment, thinking seriously about what they're doing.

  • Frieze draws thousands of collectors and dealers into a single tent, making it one of the most concentrated sites of commercial art exchange in the world — and one of the most contested.
  • Eight artists with radically different practices — metal sculpture, outsider figuration, charcoal drawing, portrait painting, intimate textile work — must each find a way to speak across the noise of the fair.
  • The youngest exhibitor, 26-year-old Shaqúelle Whyte, is about to become the youngest artist ever to hold a solo show at South London Gallery, and she is acutely aware of what institutional recognition means for communities whose arts education has been systematically underfunded.
  • Several artists express unease about where their sold work will end up, with some placing explicit conditions — they want institutions that will steward the work responsibly, not collectors who will flip it for profit.
  • Beneath the commercial surface, conversations about the Venice Biennale, roller-skating teenagers genuinely moved by sculpture, and the scarcity of time for a pregnant artist reveal that these eight are thinking less about sales and more about legacy.

Each October, the temporary architecture of Frieze rises in Regent's Park, transforming one of London's green spaces into a global marketplace for contemporary art. This year, eight British-based artists bring work shaped by hip-hop, folk craft, queer experience, and personal heritage — practices that resist easy categorisation even as they enter the commercial circuit. Their presence at Frieze raises a question as old as patronage itself: can a marketplace also be a place where meaning is made and preserved? The answers these artists offer suggest that the tension between commerce and conviction is not a problem to be solved, but a condition to be navigated with intention.

Every October, a vast tent rises in Regent's Park and Frieze begins — a fair that has run since 2003 and is, by design, a marketplace. Collectors move through the aisles, dealers stand ready, and thousands of works compete for attention. Some people resent it for exactly that reason. Others come because nowhere else can you encounter so much new work in a single afternoon.

This year, eight British-based artists are among those showing, and their practices span a wide range. Kira Freije casts aluminium and bronze into wall-based sculptures that suggest crowds without depicting them. Mohammed Z Rahman, self-taught and 29, draws from nursery rhymes and ethnographic texts, mixing figuration with installation in work he describes as outsider art. Jake Grewal makes large charcoal drawings of genderless figures at liminal hours — dusk, dawn — carrying what he calls a queer undertone. Alvaro Barrington paints portraits shaped by a lifetime inside hip-hop culture. Louise Giovanelli explores cathexia — the Greek concept of investing energy into a specific thing — through faces projected onto glittering curtains. Shaqúelle Whyte, the youngest at 26, is still processing the distance between her Wolverhampton upbringing and an imminent solo show at South London Gallery, where she will be the youngest artist ever to exhibit. Poppy Jones cuts canvases from clothing fabric, sometimes her own jackets, finding in everyday objects a sudden capacity for emotional expression. Christina Kimeze, who came to art through science and a startup, embraces imperfection and thinks constantly about time — she is pregnant with her third child.

What unites them is not a shared style but a shared seriousness. Rahman recalls how artists gathered after the death of curator Koyo Kouoh at the Venice Biennale earlier this year. Whyte describes watching people in Wolverhampton — people whose arts education had been hollowed out — lean in and want to know more. That, she says, mattered more than sales. Kimeze's turning point came when local teenagers on roller-skates arrived at her South London Gallery show and responded to the work with genuine feeling rather than polite attention.

When asked what they hope happens to their work once it sells, the tension at the heart of art fairs becomes visible. Barrington wants someone to live with his painting — in a home or a museum. Giovanelli trusts her gallery to place work with collectors who might later loan it to exhibitions. Whyte is explicit: she wants institutional acquisition, but only from institutions that will take responsibility for the work as her career develops. Jones, by contrast, lets work go on its own journey once it leaves the studio.

The fair is a marketplace, yes. But these conversations point to something running alongside the commerce — artists thinking carefully about meaning, audience, and what they want to leave behind. Freije hopes, in twenty years, to still be alive and excited about what she is making. That, in its simplicity, may be the most honest answer of all.

Every October, Regent's Park in London fills with an enormous tent. Inside, thousands of artworks hang on white walls, sit on pedestals, lean against temporary structures. Collectors move through the aisles. Dealers stand ready. This is Frieze, the art fair that has run since 2003, and it is, by design, a marketplace—a place where contemporary art becomes a commodity. Some people hate it for exactly that reason. Others come because nowhere else can you see so much new work in a single afternoon.

Eight British-based artists are showing their work there this October, and they talk about what they've made and why. Their practices are varied. Kira Freije, 41, works in metal and fabric, casting aluminium and bronze into what she calls gesture works—wall-based sculptures that suggest crowds without depicting them literally. Mohammed Z Rahman, 29, is self-taught and describes his work as outsider art, drawing from nursery rhymes and ethnographic texts, mixing figuration with installation. Jake Grewal, 32, makes large charcoal drawings of genderless figures in landscapes at liminal times—dusk, dawn, the edges of things. His work carries what he calls a queer undertone.

Alvaro Barrington, 43, paints portraits. He grew up in hip-hop culture and has spent years thinking about how to make hip-hop versions of heads—portraits that feel true to how he understands the world. Louise Giovanelli, 32, paints faces projected onto sparkly glitter curtains, exploring what she calls cathexia, a Greek term meaning to invest your energy into a specific thing. She's interested in how humans have always poured themselves into transient materials—silk, flesh, marble—and how desire gets materialized. Shaqúelle Whyte, 26, is the youngest of the group. She recently showed at Wolverhampton Art Gallery and has a solo show coming at South London Gallery, which will make her the youngest artist ever to have a solo exhibition in that space. She calls herself a kid from Wolves, still processing how far she's come.

Poppy Jones, 41, works at intimate scale, cutting canvases from materials meant for clothing, sometimes from her own jackets. She's interested in eBay as a cultural archive and in how objects can suddenly express inner emotion. Christina Kimeze, 40, came to art through a non-linear path—she studied science, worked various jobs, started a startup with her sister. She rejects traditional materials and embraces imperfection, informed by years of making art in cramped home spaces. She's currently pregnant with her third child and thinks often about time as a luxury.

What these artists share is not a style but a seriousness about what art can do. Rahman talks about the Venice Biennale earlier this year and how, after the death of curator Koyo Kouoh, the artists came together. Whyte speaks about bringing her work back to Wolverhampton and seeing people with varying understandings of art—people whose education in art had been degraded by the education system—want to know more. That mattered to her more than sales. Kimeze's show at South London Gallery was a turning point because it drew local young people on roller-skates, genuinely reacting to the energy of the work, not politely nodding at wall text.

When asked what they hope will happen to their work once it sells, the answers reveal the tension at the heart of art fairs. Barrington wants someone to live with his painting, to have it in their house or a museum, because art should be lived with. Giovanelli puts trust in her gallery to place the work with someone who understands her practice and might loan it to museum shows later. Whyte is explicit: she wants an institution to buy it, but only one that will be responsible for it as her career grows, not one that will flip it for profit. Jones, by contrast, says she doesn't get overly attached once work leaves the studio. She lets it go on its own journey.

The artists name their influences—Marisa Merz, Paul Thek, Frida Kahlo, Toyin Ojih Odutola, Turner, Nan Goldin, Tupac, Piero della Francesca, Rothko, Paul Nash, Eileen Agar, Matisse, Chris Ofili. They talk about what they want to be in twenty years. Freije says she hopes to still be alive and excited about what she's making. Barrington describes his life in four chapters—Garvey, Malcolm X, Audre Lorde, Biggie Smalls—each one a reinvention. Kimeze, thinking about her third child and the scarcity of time, hopes to have space to explore sculpture and installation. The fair is a marketplace, yes, but these conversations suggest something else is happening too: artists thinking seriously about what their work means, who they want to reach, and what they want to leave behind.

I would love someone who I really admire to buy it. I'm such a big fan of Anohni, but I doubt she's going to buy my drawing.
— Jake Grewal, on who he hopes will purchase his charcoal drawing
I'm a kid from Wolves, you know what I mean? It's all a bit mad.
— Shaqúelle Whyte, on becoming the youngest artist to have a solo show at South London Gallery
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