Early Black Friday Apple Watch Deals: Series 10, Ultra 2 and SE Discounts at Amazon, Walmart

Black Friday hasn't officially started, but the discounts on Apple Watches have.
Early deals on Apple Watches are appearing at third-party retailers ahead of Black Friday 2024.
Mark

So the headline is Apple Watch discounts. Who is actually discounting?

Mimi

Not Apple. The savings come from retailers like Amazon and Walmart. Amazon's offers look strongest right now, according to CNET.

Mark

What are the actual numbers?

Mimi

Series 9 at $359 at Walmart, $40 off. Ultra 2 cellular at $730 at Amazon, up to $69 off. SE at $189, up to $60 off.

Luke

Note the phrases "up to" and "some models." The Ultra 2 discount may need a coupon, and the SE's $60 depends on which model you pick. Those aren't guaranteed prices for everyone.

Mark

Where does the Series 10 fit in?

Mimi

It's described as the pick for full health tracking, like temperature readings and ECG. But the article doesn't list a Series 10 price.

Luke

Right, despite the title mentioning it. So no Series 10 discount is confirmed in the text we have.

Mark

Is it worth waiting?

Mimi

Prices tend to drop around big shopping events, and Best Buy is expected to join in. Trade-ins could add savings too.

Luke

"Expected" is a forecast, not a fact. And CNET is a deals publisher, so these are curated picks, not a full market survey.

  • Early Black Friday markdowns have arrived before the official sales day, catching shoppers ahead of the crowd.
  • Apple refuses to discount its own watches, so every saving must be hunted down at third-party retailers like Amazon and Walmart.
  • The Series 9 drops $40 at Walmart, the Ultra 2 sheds up to $69 at Amazon, and the SE falls by as much as $60.
  • Some deals hinge on clipping an on-screen coupon, and prices may still shift as Best Buy and others add their own cuts.
  • Trade-ins through Best Buy or independent resellers could stack further savings for anyone willing to swap an older watch.

Before the official shopping frenzy arrives, the markdowns have already begun to appear, and their source tells the story: Apple itself holds its prices, while the stores that sell its watches are the ones lowering them. In mid-November 2024, the Series 9, the Ultra 2 and the budget SE are all reachable at reduced prices, most visibly through Amazon's early listings. It is a small, familiar ritual of the calendar, in which a product's value is quietly renegotiated by everyone except its maker, and buyers are left to weigh what they need against what they can finally afford.

Black Friday has not officially begun, but the Apple Watch discounts already have. By mid-November 2024, CNET's deals team was tracking markdowns on the Series 9, the Ultra 2 and the budget SE, all offered by retailers rather than by Apple itself.

That detail shapes everything else. Apple is not lowering the price of its own watch. The savings come from stores, and the strongest offers at the moment sit in Amazon's early listings, with Best Buy, Walmart and Target expected to join as the sales event nears.

The savings are modest but real. At Walmart, a 41mm Series 9 is $40 off, and at Amazon the 49mm Ultra 2 with cellular carries up to $69 off, sometimes requiring an on-screen coupon. At the entry level, the 40mm SE can drop as much as $60, making it the natural choice for newcomers who want into Apple's ecosystem without overspending.

CNET also offers a way to choose. The Series 10 suits buyers who want Apple's full health features, the Ultra 2 is aimed at athletes, and the SE covers the basics of workouts and notifications. Because Apple Watch prices tend to fall during major shopping events, and because trade-ins at Best Buy or third-party buyers may add more, the figures here are a snapshot of mid-November rather than a final answer.

Black Friday hasn't officially started, but the discounts on Apple Watches have. As of mid-November 2024, CNET's deals team reports markdowns on the Series 9, the Ultra 2 and the budget SE, all from third-party retailers rather than from Apple.

That last point is the framing for everything else. Apple isn't cutting prices on the Apple Watch itself. The savings come from stores selling it, and by CNET's read, the strongest offers right now are in Amazon's early Black Friday listings. Best Buy is expected to add discounts as the sales event approaches, and Walmart and Target are named as retailers worth watching.

The specifics are modest but real. At Walmart, the 41mm Apple Watch Series 9 in silver aluminum with a blue sport band is $359, which is $40 off. At Amazon, the 49mm Apple Watch Ultra 2 with cellular is $730, with some models up to $69 off. CNET notes that shoppers may need to clip an on-screen coupon to get the best price. The Ultra 2 is described as the latest model in Apple's lineup, with up to 36 hours of battery life per charge.

At the low end, the 40mm Apple Watch SE (second generation) is $189 at Amazon, a discount of up to $60 depending on the model. CNET pitches the SE as the entry point for people new to the Apple Watch, or anyone who wants into the ecosystem without stretching a budget.

The piece also offers a way to choose among them. The Series 10 suits buyers who want Apple's full set of health features, such as nighttime temperature readings and ECG, but don't need the extra features the Ultra 2 aims at athletes. The SE is for people who want the basics: workout tracking and notifications on the wrist.

CNET says the Apple Watch lineup is among the best smartwatches available and also among the most expensive, which is why it is tracking prices. The outlet says more than a dozen of its shopping experts have spent the month analyzing thousands of offers from trusted retailers, and that it is keeping the list updated.

Price swings are normal here. Unlike most Apple products, Apple Watch prices fluctuate through the year and tend to fall during major shopping events. Shoppers wanting a cellular model may also look at carrier deals, which typically require opening a new line of service for the extra device.

For anyone with an older watch, trade-ins are another route. Apple runs its own program, but CNET suggests Best Buy's may be more appealing right now because the retailer is also discounting new watches directly. Third-party services that buy used electronics may pay more still.

Prices may shift as Black Friday gets closer, so the numbers above are a snapshot of mid-November rather than a final word.

Apple isn't offering direct discounts on the Apple Watch, but there are plenty of offers at third-party retailers; the best right now are at Amazon.
— CNET deals team (paraphrased)
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