Early Amazon Black Friday Deals Put 4K TVs, Garmin, AirPods and Apple Watch SE on Sale

A record-low price for Apple's first cheap smartwatch
TechRadar's description of the Apple Watch SE at $229.99 in Amazon's early sale.
Mark

So this is a preview of Black Friday, three days early?

Mimi

Yes. Amazon's Holiday Deal Dash is running now, and the official Black Friday sale starts Friday, November 20. TechRadar picked the best of the early prices.

Mark

Which deal is the headline?

Mimi

Probably the Insignia 65-inch 4K Fire TV at $449.99, down $100 from $549.99. The Apple Watch SE at $229.99 is also notable, since it's called a record low.

Luke

Who says it's a record low, though? That comes from TechRadar. The article doesn't show any price history.

Mimi

Fair. It's the outlet's claim, and it's one to keep in mind with the SE.

Mark

Are there other discounts that stand out?

Mimi

The Garmin Vivoactive 3 is $120 off, from $249 to $129.99. That's nearly half. The Roomba E5 is $80 off, at $299.

Luke

The "was" prices are the listed prices on Amazon. We don't know how long they were actually charged, so the size of the savings is only as good as that baseline.

Mark

And the AirPods?

Mimi

They're the 2019 model at $129, down $30 from $159. The article gives the battery and talk-time specs but nothing more.

Luke

Also, we don't know how long these prices last or whether Friday's official sale will beat them. The piece only says more bargains are coming.

  • Amazon's early "Holiday Deal Dash" is live, and shoppers are racing to decide before the official Black Friday sale opens on November 20.
  • A 65-inch 4K TV has dropped to $449.99 and an Apple Watch SE has hit a record-low $229.99, tempting buyers to act now.
  • Garmin's Vivoactive 3 has been cut by $120 to $129.99, while an Instant Pot and a Roomba E5 are also marked down.
  • Reviewers are sorting genuine bargains from routine markdowns, pointing readers toward Best Buy and Walmart comparisons.
  • The best-known deals may be the first to vanish, with more reductions expected once Friday's sale goes live.

On the evening of November 17, 2020, Amazon's holiday shopping season was already stirring, though its official Black Friday sale would not open until the following Friday. TechRadar, sifting through the early "Holiday Deal Dash" markdowns, found a familiar seasonal rhythm: a retailer offering reductions on televisions, wearables, kitchen appliances and home cleaning machines, and shoppers weighing what they actually need against what they have been waiting to buy. The moment is a small one, but it reflects a longer human habit of gathering before the holidays and measuring generosity in discounted prices.

Amazon's Black Friday sale was not yet officially open on the evening of November 17, 2020, but the discounts had already begun. Its "Holiday Deal Dash" was live, and TechRadar spent the day sorting through the offers to find those worth a shopper's attention. The official sale would start that Friday, November 20.

The largest markdown was a 65-inch Insignia 4K Smart Fire TV, down $100 to $449.99. It has Amazon's Fire TV software built in, so streaming services are a button away. For a smaller screen, a Toshiba 32-inch Smart Fire TV dropped $60 to $119.99, with Alexa and Dolby Vision support.

Wearables made up much of the list. The Apple Watch SE, a 40mm GPS model, fell from $279 to $229.99, which TechRadar called a record low for Apple's budget smartwatch. The Garmin Vivoactive 3 dropped $120 to $129.99, offering VO2 max and stress tracking and up to seven days of battery life. Apple's 2019 AirPods with charging case also fell from $159 to $129.

The home offers were equally practical. An Instant Pot Duo Plus Mini was $79.99, and an iRobot Roomba E5 was $299, down $80, with a filter rated to trap 99% of cat and dog allergens. Even the modest Fire TV Stick Lite, rarely discounted, fell from $29.99 to $24.99.

TechRadar noted the prices as they stood on November 17 and promised more bargains once Amazon's official sale opened.

Amazon's Black Friday sale was not yet officially open on the evening of November 17, 2020, but the discounts had already started. The retailer's "Holiday Deal Dash" sale was live, and TechRadar spent the day sorting through it to find the markdowns worth a shopper's attention. The official Black Friday sale was set to begin that Friday, November 20.

The biggest single item on the list was a television. An Insignia 65-inch 4K Smart Fire TV was priced at $449.99, down from $549.99, a $100 cut. The set has Amazon's Fire TV software built in, so streaming services can be reached from its home screen. For anyone wanting something smaller, a Toshiba 32-inch Smart Fire TV was marked down $60, from $179.99 to $119.99. It comes with Alexa built in and supports Dolby Vision HDR.

Wearables made up a large share of the sale. The Apple Watch SE, a 40mm GPS model, dropped from $279 to $229.99, which TechRadar described as a record low for Apple's first budget smartwatch, even though the watch was new. That price includes a Sport Band in black, white or pink. On the Garmin side, the Vivoactive 3 fell from $249 to $129.99, a $120 reduction. It tracks VO2 max and stress, and its battery lasts up to seven days in smartwatch mode.

Apple's 2019 AirPods with charging case were listed at $129, down from $159. The case provides an additional 20 hours of battery life, and the earbuds offer up to three hours of talk time on a single charge.

The list also covered the home. The Instant Pot Duo Plus Mini 9-in-1 electric pressure cooker was $79.99, down from $99.95. It combines nine appliances and has 13 one-touch programs. The iRobot Roomba E5 robot vacuum was $299, down from $379.99, an $80 cut. Its High-Efficiency Filter is rated to trap 99% of cat and dog allergens, and it uses a three-stage cleaning system.

The smallest discount was on the Fire TV Stick Lite with Alexa Voice Remote, which TechRadar said rarely gets a price cut. It fell from $29.99 to $24.99. The streaming player offers tens of thousands of channels, apps and Alexa skills.

TechRadar also pointed readers to its separate roundups of Black Friday deals at Best Buy and Walmart. The prices above were those listed on November 17, and the site said more bargains would appear when Amazon's official sale opens on November 20.

The Apple Watch SE price is a record low for Apple's first cheap smartwatch, even though the product is brand new.
— TechRadar
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