Dyson's $800 camera toothbrush sells out amid hype, but dentists urge caution

Dyson has released a toothbrush that costs $799 and includes a camera. The CameraJet, as it's called, arrived on shelves in early September 2026 with the kind of fanfare the company has cultivated across its other product lines—cordless vacuums, hair styling tools, air purifiers. This time, the target is your mouth.

The device combines several functions into one handle: it brushes your teeth with an oscillating head, delivers a jet of liquid to clean between teeth, dispenses mouthwash, and films everything it does. The camera itself is a 100,000-pixel macro lens designed to detect gaps between teeth in real time. According to Dyson's claims, the system can identify where plaque accumulates and direct a targeted spray of mouthwash to those spots, removing up to 72 percent more plaque than conventional electric toothbrushes. An accompanying app analyzes footage of your brushing and offers feedback. To make all this work, you need to use Dyson's own line of non-foaming toothpaste and mouthwash, which retail for $15.99 each.

The product sold out on Dyson's Australian website almost immediately, though it remains available through retailers like JB Hi-Fi, The Good Guys, and Harvey Norman. Dyson declined to release specific sales figures but said the company was "delighted by the initial response." On social media, the toothbrush has become a phenomenon. The hashtag #dysontoothbrush has accumulated over 600,000 posts on TikTok alone. Instagram responses have been more mixed—some users joke about the live-stream capability, others express outrage at the price.

But dentists are pumping the brakes. Dr. Monica Farrelly, a dentist and oral health promoter for the Australian Dental Association, suggests much of the excitement stems from Dyson's brand reputation rather than the product's actual merit. She notes that independent, peer-reviewed clinical research on the CameraJet does not yet exist. The toothbrush only just launched. Without that evidence, she says, it's too early to claim the device deserves either the attention or the price tag. That said, Farrelly acknowledges the underlying concept has merit. Most people struggle with cleaning the spaces between their teeth, and a tool designed to help with that addresses a genuine gap in oral hygiene. The question remains whether a camera and artificial intelligence actually deliver meaningfully better results than a person using a conventional water flosser or interdental brush properly.

Farrelly also raises a practical concern: people without dental training may not know what they're looking at on the camera feed. Is that plaque, calculus, or a cavity? The camera shows only limited surfaces of the teeth anyway. Dentists themselves rely on X-rays to detect everything happening inside the mouth. Dr. Giulia D'Anna, principal dentist at iDental, points out that most of the toothbrush's useful features are standard on conventional electric toothbrushes. A small, round oscillating head does target hard-to-reach areas well. But that's not new technology.

When shopping for an electric toothbrush, D'Anna recommends looking for three things: a small head size, a pressure sensor that warns you if you're brushing too hard, and a 30-second timer function to ensure you spend adequate time on each section of your mouth. These features typically come together in a toothbrush priced between $120 and $180. The gap between that price and Dyson's $799 asking price is substantial, and the clinical evidence to justify it does not yet exist.