The chairs will sit in Montreal for a day, then disappear.
A decade of survival horror finds its anniversary not in a product launch, but in a room full of chairs no one can buy. On June 14, 2026, Dead by Daylight's tenth-year celebration at the Port of Montreal became the occasion for DXRacer to demonstrate something quieter than a limited-edition drop — the value of showing up, furnishing the moment, and letting the work speak for itself. In an industry built on collectible desire, the most interesting thing about these chairs may be that they were never meant to be owned.
- Dead by Daylight turns ten, and Behaviour Interactive is marking the milestone with a live event in Montreal — panels, playable demos, and a full broadcast audience watching from custom-branded seats.
- DXRacer stepped in as official hardware sponsor, producing Craft Series chairs wrapped in Dead by Daylight imagery specifically for the occasion — a collaboration that looks like a product launch but deliberately isn't.
- Fans who find the chairs listed on DXRacer's website encounter a price of zero dollars and a permanent 'Out of Stock' label — the collaboration exists, but the object is unreachable.
- Rather than chasing consumer hype with a limited-edition drop, DXRacer is quietly signaling its B2B capabilities — custom seating for events, venues, and studios who need the work done without the retail fanfare.
- The chairs will hold a day's worth of developers, creators, and fans, then vanish — leaving behind not a collectible, but a demonstration of what the company can do when no one is trying to sell you anything.
Dead by Daylight is turning ten, and developer Behaviour Interactive chose to mark the occasion in person — an anniversary event at the Port of Montreal on June 14, 2026, built around developer panels, playable stations, and a live broadcast. The seating throughout the venue is custom Craft Series chairs from DXRacer, branded with the game's imagery and colorways, created specifically for the day.
The partnership makes straightforward sense on the surface: the event needs chairs, DXRacer gets visibility in front of developers, content creators, and fans. But the collaboration takes an unusual turn when you look for where to buy one. You can't. The chairs are exclusive to the venue, listed on DXRacer's website at zero dollars with a permanent 'Out of Stock' label — present enough to be found, unavailable enough to be uncollectable.
This is where the story diverges from the standard gaming peripheral playbook. Most brand collaborations end in a limited-edition product fans can purchase. These chairs skip that entirely. The Craft Series itself is a capable premium chair — lumbar support, flat seat base, adjustable armrests — with Dead by Daylight branding applied. Nothing revolutionary in the hardware. The exclusivity is the entire point.
What DXRacer is really demonstrating here is a B2B model: custom seating solutions for events and corporate clients, not consumer drops built on nostalgia and scarcity. The chairs will be used by thousands of people for a single day in Montreal, then disappear. The anniversary will be celebrated in them. No one will own one.
Dead by Daylight is marking a decade in existence this year, and to celebrate, developer Behaviour Interactive brought in DXRacer to furnish the occasion. On June 14, 2026, the horror multiplayer game will throw an anniversary party at the Port of Montreal, complete with developer panels, playable stations, and a live broadcast. The chairs everyone will be sitting in throughout the day are custom Craft Series models, branded with Dead by Daylight imagery and colorways, created specifically for this event.
The game itself has been running since 2016. A decade is a milestone worth marking, and Behaviour Interactive decided to do it in person, with DXRacer as the official hardware sponsor. The partnership makes practical sense—the event needs seating, and DXRacer gets to showcase its work to an audience of developers, content creators, and fans all in one place.
Here's where the story takes an unusual turn. When gaming companies partner with peripheral manufacturers, the typical outcome is a limited-edition product that fans can buy. A branded controller, a special headset, a commemorative keyboard. You see the collaboration announced, you want the thing, you buy it. That's not what's happening here. DXRacer created these chairs exclusively for the venue. They will not be sold to the public. If you visit DXRacer's website, you can actually find the listing—complete with a price of zero dollars and a permanent "Out of Stock" label.
The Craft Series itself is a standard premium gaming chair, the kind you'd expect from a company in that space. It has lumbar support built in, a flat seat base, and adjustable armrests. For this batch, DXRacer simply applied the Dead by Daylight branding and custom coloring. Nothing revolutionary about the chair itself. The exclusivity is the point.
What this partnership really demonstrates is DXRacer's willingness to work with game studios on a business-to-business level, creating custom seating solutions for events and venues rather than chasing consumer sales. It's a different model than the typical limited-edition drop. Instead of trying to sell nostalgia and exclusivity to players, DXRacer is using the collaboration to show what it can do for corporate clients and event organizers. The chairs will sit in Montreal for a day, be used by thousands of people, and then presumably disappear back into whatever storage or repurposing awaits them. The game's anniversary will be celebrated in them, but you won't be able to own one.
Notable Quotes
The partnership demonstrates DXRacer's B2B custom chair service capabilities rather than pursuing typical limited-edition consumer sales strategies.— Event structure and sponsorship model
The Hearth Conversation Another angle on the story
So these chairs exist, people will sit in them at the event, but then they're just... gone from the market?
Exactly. They're made for that specific day and venue. It's not a scarcity play—it's not like they made 500 and sold out in minutes. They made them for the event, period.
That seems like a missed opportunity for DXRacer. Don't they usually want to sell limited editions?
You'd think so. But this is actually them pivoting. Instead of chasing consumer hype, they're showing other companies and event organizers what they can do custom work. It's a B2B pitch dressed up as a sponsorship.
So Behaviour Interactive gets free seating for their party, and DXRacer gets a portfolio piece?
And visibility. Thousands of people sitting in branded chairs all day, content creators streaming from them, photos circulating. It's marketing, just not the kind that ends with you buying something.
Does that feel like a letdown to fans who might have wanted to buy one?
Probably. But it's also honest about what this is—a one-off event activation, not a product launch. Some collaborations are meant to be ephemeral.