In the space between a franchise's silence and its community's grief, something revealing happened during Sony's September State of Play: thousands of Destiny fans flooded the broadcast chat with a single demand, refusing to let a beloved universe disappear without protest. Bungie, once rescued by a $3.6 billion acquisition, now finds itself hollowed by layoffs, a struggling new game, and the quiet burial of Destiny 2 — a live-service world that sustained millions for nearly a decade. The moment captures something larger than one studio's misfortune: the widening gap between what players love
Destiny Fans Flood Sony's State of Play Chat Demanding Destiny 3
The studio was being hollowed out.
So fans are asking for Destiny 3 during a Sony presentation. Why now? What triggered this?
Bungie ended Destiny 2 development earlier this year and laid off nearly 300 people. The studio pivoted to Marathon, an extraction shooter that's been out since March. But Marathon isn't gaining players. Fans see an opening—they want Bungie to come back to Destiny.
But is Destiny 3 actually possible? What's the real barrier?
Cost and risk. Sony paid $3.6 billion for Bungie in 2022 and has already taken a $765 million loss. Marathon had a $250 million budget and still underperformed. A new Destiny game would be expensive and uncertain.
So this is really about a studio in financial trouble?
Yes. Bungie has laid off roughly 320 people in the past year alone. They went from about 1,000 employees in Bellevue to far fewer. The company was nearly bankrupt before Sony bought it.
Wait—do we know if anyone at Bungie is actually working on a Destiny project right now?
No. There are no internal signals suggesting Destiny 3 is in development. Leadership considered it but decided against it.
So the fans are asking for something that probably won't happen?
Exactly. They're asking, but the financial reality makes it unlikely Sony will green-light it. The industry is being cautious right now.
One more thing—is Marathon actually failing, or is it just not meeting inflated expectations?
It's failing to meet sales expectations according to analysts. Player numbers are low. It's not performing.
And if Marathon keeps struggling, what happens to Bungie?
That's the question everyone's asking. How long does Sony keep funding a studio with two failed projects?
Le Pouls
- Thousands of Destiny fans hijacked Sony's State of Play chat with #WeWantDestiny, turning a corporate showcase into an impromptu referendum on a franchise left without a future.
- Bungie officially ended Destiny 2 development in 2024, abandoning a game that had run continuously since 2017 and leaving its community with no announced successor.
- Marathon, the extraction shooter meant to justify Sony's $3.6 billion bet on Bungie, launched with a $250 million budget and failed to attract meaningful players or sales.
- Three rounds of layoffs in three years gutted Bungie's workforce — 292 employees cut in Bellevue alone in July 2024 — as Sony absorbed a reported $765 million impairment loss tied to the studio.
- A full franchise relaunch called Destiny Infinity was reportedly proposed and shelved; Destiny 3 was considered and dismissed; the financial math, for now, does not support the community's hope.
In the space between a franchise's silence and its community's grief, something revealing happened during Sony's September State of Play: thousands of Destiny fans flooded the broadcast chat with a single demand, refusing to let a beloved universe disappear without protest. Bungie, once rescued by a $3.6 billion acquisition, now finds itself hollowed by layoffs, a struggling new game, and the quiet burial of Destiny 2 — a live-service world that sustained millions for nearly a decade. The moment captures something larger than one studio's misfortune: the widening gap between what players love and what the industry, in its current caution, is willing to risk building.
During Sony's State of Play on September 4, fans watching the livestream did what grieving communities do — they made noise. The hashtag #WeWantDestiny swept across broadcast chats, a coordinated plea arriving fifteen minutes before the presentation even began. Bungie's looter shooter franchise, which had shaped online gaming for a generation, was what the audience wanted. It was not what Sony was prepared to offer.
The plea landed in pointed context. Bungie had ended Destiny 2 development earlier in 2024, closing the book on a game that had run since 2017. The studio's new focus was Marathon, an extraction shooter launched in early March with a budget exceeding $250 million. Marathon struggled. Player numbers stayed low. Sales missed projections. One project was abandoned as the other failed to find footing, leaving Destiny's community without a clear path forward.
The decline had been gradual. The Edge of Fate expansion underperformed, then the Star Wars-themed Renegades crossover performed even worse. According to Forbes, Bungie explored a concept called Destiny Infinity — a full franchise relaunch paired with a return to annual expansions. The idea was shelved as too costly and too risky given Marathon's demands. Destiny 3 was considered, as it always is, and set aside for the same reasons.
The financial pressure behind these decisions was severe. Sony acquired Bungie in 2022 for $3.6 billion, a bet that by 2024 had produced a reported $765 million impairment loss. To cut costs, the studio laid off 292 employees at its Bellevue, Washington headquarters in July 2024 — its third major round of cuts in three years. A studio that had employed around 1,000 people in Bellevue as recently as 2023 was being significantly reduced.
The story behind the story stretched back to 2019, when Bungie split from Activision and took independent control of Destiny 2. Self-publishing brought freedom and new vulnerabilities. Sony's acquisition looked like a rescue; it became, instead, a lesson in the dangers of live-service dependency in an industry growing more cautious by the year.
With Destiny 2 gone and Marathon faltering, fans were left with the only tool available to them: their voices. Whether Sony would hear the message in the chat — or act on it — remained unanswered. But the audience, at least, had made itself impossible to ignore.
During Sony's State of Play livestream on September 4, fans watching from home did what fans do when they want something badly enough: they filled the chat with a single, repeated demand. The hashtag #WeWantDestiny flooded across multiple broadcast channels, alongside direct calls for Destiny 3. With fifteen minutes left before the presentation began, the message was unmistakable. Bungie's looter shooter franchise, which had defined a generation of online gaming, was what people wanted to hear about. It was not what Sony was prepared to announce.
The timing of the plea was pointed. Bungie had walked away from Destiny 2 earlier in 2024, officially ending development on a game that had been in continuous operation since 2017. The studio's parent company, Sony, had made a strategic choice: redirect resources toward Marathon, an extraction shooter that had launched in early March with a budget exceeding $250 million. The problem was that Marathon had failed to gain traction. Player numbers remained low. Sales fell short of projections. And so, as one project struggled, the other was abandoned, leaving a community of Destiny players with no clear path forward.
The collapse of Destiny 2 did not happen overnight. Trouble began around the time of last summer's Edge of Fate expansion, which underperformed financially. The situation worsened in December when Bungie released Renegades, a Star Wars-themed crossover that performed even worse than Edge of Fate and did nothing to reverse declining sales or player retention. According to reporting by Forbes, Bungie's leadership began exploring scenarios for what came next. One proposal was Destiny Infinity, a full relaunch of the franchise paired with a return to the single-expansion-per-year model that had worked in Destiny's earlier years. The idea was shelved. The costs were deemed too high, the risks too severe, especially given the studio's commitment to Marathon. Destiny 3 was considered, as it always is, but the financial calculus did not support it. No internal signals suggested a third game was in development.
The financial pressure on Bungie had been building for years. Sony acquired the studio in 2022 for $3.6 billion, a massive bet on a company that had been teetering on the edge of closure. By 2024, that bet looked increasingly risky. Sony reported a $765 million impairment loss attributed specifically to Bungie's underperformance. Marathon's struggles only deepened the wound. The studio needed to cut costs, and it did so with brutal efficiency.
In July 2024, Bungie laid off 292 employees at its Bellevue, Washington headquarters, according to a Worker Adjustment and Retraining Notification filed with the Washington State Employment Security Department. That number did not include staff reductions outside Washington state. This was the studio's third major round of layoffs in three years. Between October 2023 and July 2024 alone, Bungie had cut approximately 320 positions. Local reporting described the cuts as a bloodbath. The studio, which had employed around 1,000 people in Bellevue as recently as 2023, was being hollowed out. No one knew exactly how many people remained on staff after the July cuts, though the studio had employed 850 people as of early 2024.
The history leading to this moment stretched back further. Destiny 2 launched on PlayStation 4 and Xbox One in September 2017, with a PC version arriving a month later. For years, the game thrived under Activision's publishing umbrella. But tension between Bungie and Activision grew, and in January 2019, the two companies parted ways, ending a ten-year publishing deal five years early. Bungie took control of Destiny 2 and self-published it, but independence brought its own challenges. Expansions failed to land. The player base contracted. Financial troubles mounted. When Sony stepped in with its $3.6 billion acquisition, it seemed like a rescue. Instead, it became a cautionary tale about the risks of betting on live-service games in an industry grown suddenly risk-averse.
Now, with Destiny 2 dead and Marathon struggling, fans were doing the only thing they could do: they were asking for what they wanted. Whether Sony would listen remained to be seen. The company had already invested heavily in a different future. But in the chat during State of Play, the message was clear: there was an audience for Destiny, and it was not going away quietly.
Citations marquantes
Bungie considered Destiny 3, as ever, but things didn't swing that way, with production costs cited as the key issue— Industry reporting on Bungie's internal decision-making