What begins as a fleeting moment on a screen — someone stirring cottage cheese into ice cream — can, in time, reshape the economics of an entire industry. In Christchurch this week, a $100 million factory opened its doors as testament to that truth: Goodman Fielder's expanded Meadow Fresh plant in Riccarton stands as a monument to the strange alchemy between social media virality and global trade. New Zealand's dairy sector, long anchored in tradition, is now orienting itself toward Asian markets animated by wellness trends and digital culture, betting that what captures attention today can su