‘Comfort in a bowl’: porridge enjoys a renaissance as fibremaxxers and nostalgia drive demand

Porridge pivots from basic to bougie, and the pan still needs washing
Porridge is moving from plain breakfast staple to creative, fibre-minded dish across UK menus and shelves.
Mark

Why is porridge suddenly a story?

Mimi

Two things meet in it. People want more fibre, and they want something comforting. Porridge does both, and it's cheap and familiar.

Mark

What's the fibre gap?

Mimi

The NHS recommends 30g a day for adults, and the British Dietetic Association says the average is 18g.

Luke

Worth noting that's a gap in intake, not proof porridge is the fix. Oats have soluble fibre, but the piece doesn't show people are actually closing that gap.

Mark

And the sales figures?

Mimi

Ocado searches for organic jumbo oats are up 98% year on year, and White's jumbo oat sales are up 56%.

Luke

Those are one retailer's searches and one brand's sales. They suggest a trend, but they aren't the whole market.

Mark

What's the appeal beyond health?

Mimi

Customisation. Rhodes says a family can share one pan and each person top it differently. Hely-Hutchinson says it's nostalgic, made the way her mum did.

Luke

Much of the trend evidence comes from people who sell porridge, so keep that in mind.

Mark

Where is it heading?

Mimi

Savoury, inspired by congee and kitchari, and onto menus after breakfast. Hayes expects it; whether it happens is still a forecast.

  • Britons eat about 18g of fibre a day against an NHS target of 30g, and a restless 'fibremaxxing' movement is hunting for ways to close that gap.
  • Shop shelves are reacting fast, with searches for organic jumbo oats at Ocado up 98% and White's jumbo oat sales up 56%.
  • Restaurants like 26 Grains and Oatis are turning the humble bowl into a showcase of fig jam, tahini, miso and mushroom pesto.
  • Purists in the Scottish Highlands defend coarse pinhead oats and slow stirring, while modern cooks blend grains and experiment without limits.
  • Chefs are pushing porridge past 3pm toward savoury dishes inspired by congee and kitchari, and the revival is still gaining ground.

In a season when the clocks turn back and the air grows cold, an old bowl of oats is finding new company in Britain. Porridge, a staple passed down for centuries, is being reimagined by cooks and small makers who answer both a modern hunger for fibre and an older longing for comfort and pause. What began as simple grain and water is becoming a canvas for personal taste, and its next chapter may take it well beyond the breakfast hour.

At 26 Grains in central London, this month's special is a five-grain bowl crowned with fig and red grape jam and a spoonful of whipped cream. Across town at Oatis, the toppings range from caramelised banana and tahini to mushrooms and pesto. With the clocks going back this weekend, a dish long linked to the arrival of winter is enjoying a second life.

Porridge has been a staple for centuries, but the ambition of the bowl is changing. Online cooks are trying miso versions and sour cherry with pistachio butter, and two forces are fuelling the revival: a movement built around fibre, and plain nostalgia. Shoppers agree, with jumbo oat sales climbing sharply. The NHS advises 30g of fibre daily, yet the average is closer to 18g, and oats offer soluble fibre that supports gut health and may lower cholesterol. Some people who once reached for eggs are returning to the pan.

Alex Hely-Hutchinson of 26 Grains calls porridge comfort in a bowl and a moment of pause in a busy world. Her blends mix jumbo and rolled oats with rye, barley and malted wheat, and she prefers a softer texture like her mother's. Hedié Rhodes of Husk & Honey, who started with granola in 2015, sees personalisation as the spark: one big pan can suit everyone in a family. On Skye, Clare Coghill serves a wee porridge of pinhead oats soaked overnight, topped with hazelnut praline and poached pears. She judged 86 bowls at a world championship, and her advice is simple: warm the pot slowly and keep the spurtle moving to avoid gloopiness.

The next step is beyond breakfast. Customers grumble when porridge disappears after 3pm, and food innovators expect savoury bowls inspired by congee and kitchari to appear on menus. The only real drawback, it seems, is washing the pan.

At 26 Grains, a porridge-focused restaurant in central London, this month's special is a five-grain bowl topped with fig and red grape jam and a dollop of whipped cream. Across town at Oatis in west London, the toppings run from caramelised banana and tahini to mushrooms and pesto. The clocks go back in the UK this weekend, and the dish long taken as the sign of winter's arrival is having a second life.

Porridge has been a staple for centuries, traditionally made from oats, water and a pinch of salt or sugar. What is changing is the ambition of the bowl. On social media, recipe creators are trying miso versions and toppings such as sour cherry and pistachio butter. Two forces are credited with driving the revival: a growing movement built around fibre, and plain nostalgia.

The numbers at the shop-shelf level point the same way. Searches for organic jumbo oats at Ocado are up 98% year on year, and sales of White's jumbo oats are up 56%.

The fibre movement goes by the name "fibremaxxing". Protein mania is not slowing down, but more people are now trying to raise their fibre intake. The NHS recommends adults eat 30g a day, yet the British Dietetic Association says the average is only 18g. Oats supply soluble fibre, which is essential for gut health and can help reduce cholesterol. So some people who might once have reached for protein-rich eggs are going back to porridge.

Alex Hely-Hutchinson, founder of 26 Grains, calls porridge "comfort in a bowl" and says it offers a "moment for pause in a busy world". Most people also already know how to make it. She blends jumbo and rolled oats for creaminess with rye, barley and malted wheat for texture and "a slight fermented note". Other recipes drop oats entirely for rice, amaranth or quinoa. Her own preference is softer porridge, made the way her mother made it. "It all depends on the person," she says, likening it to how much Marmite someone spreads on toast.

Hedié Rhodes, founder of Husk & Honey in south London, the UK's first dedicated cereals bakery, points to personalisation as the spark. Her brand began in 2015 with granola and now sells porridge blends too, with cinnamon bark and cranberry and a spiced apple version among the bestsellers. "You can make a big pan of it and everyone in the family can still have a different style," she says. Alex Hayes, co-founder of the food innovation studio Harris and Hayes, likens porridge to salads and smoothies: a canvas for toppings suited to particular tastes and nutritional needs, from nut butters to functional additions like psyllium husk.

On the Isle of Skye, Café Cùil serves a "wee porridge" of pinhead oats soaked overnight in oat milk. Founder Clare Coghill, a chef and writer, finishes it with seasonal toppings, currently hazelnut praline brittle and poached pears. Coghill recently tasted 86 bowls as a judge at the world porridge-making championship in the Scottish Highlands. She says purists favour coarser pinhead, or steel-cut, oats over softer rolled ones, because they were the original oats and a way of celebrating Scottish heritage. Her advice against gloopiness is to warm the pot slowly and keep the spurtle moving.

The next step is beyond breakfast. Hely-Hutchinson says customers get annoyed when porridge is not available after 3pm. Hayes expects more savoury options inspired by Chinese congee and Indian kitchari, made with yellow split mung beans. Rhodes compares oats to wheat, saying bakers are only now exploring their potential. The one drawback, the piece notes, is washing up the pan.

Comfort in a bowl.
— Alex Hely-Hutchinson, founder of 26 Grains
You can make a big pan of it and everyone in the family can still have a different style.
— Hedié Rhodes, founder of Husk & Honey
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