Coinbase CEO Brian Armstrong Says US Will Get Crypto Rules, Pitches Overseas Expansion and Stablecoins

The US always does the right thing after exhausting every other option.
Armstrong invoked a line often attributed to Churchill while predicting US crypto rules will eventually arrive.
Mark

Armstrong says Coinbase isn't leaving the US. Why did the blog post read like a threat, then?

Mimi

Because he's tying investment to clarity. The US is the biggest market, but he says the money follows regulatory certainty, and he cites 83% of G20 countries having or advancing crypto laws.

Luke

That 83% is his figure, delivered in an interview. We don't know how "in progress" is defined, so it may include countries at very different stages.

Mark

He's sharp on the SEC too.

Mimi

He says leadership regulates by enforcement instead of rulemaking, which he argues the Administrative Procedure Act requires. But he's careful to praise staff and many commissioners.

Luke

Worth remembering that's a CEO of a company facing that enforcement describing it. The interview doesn't include the SEC's side.

Mark

What about the market? He says it isn't really a crypto winter.

Mimi

He points to trough-to-trough gains over 2019 and Bitcoin above 20,000, and says institutions are onboarding.

Luke

But he also concedes volumes are down from 2021, and says institutions aren't moving big capital yet. Onboarding isn't the same as inflows.

Mark

And the ETFs?

Mimi

He says Coinbase is custodian on all but one filed application, so it has a stake in approvals.

Luke

Right, and approvals haven't happened. His claim that new capital would come is a prediction, not an outcome.

  • Coinbase has begun expanding overseas, and its CEO says the move follows the regulatory clarity that the United States has yet to provide.
  • The SEC's enforcement-first approach is drawing fire, with Armstrong arguing that the agency skipped the rulemaking the Administrative Procedure Act requires and that courts are already pushing back.
  • Coinbase is navigating on several fronts at once: a Canadian launch, an international derivatives exchange, a newly approved US derivatives license, and a plan to move market by market.
  • The company is betting that spot Bitcoin ETF approvals and US legislation could pull in fresh institutional capital, even as trading volumes sit well below their 2021 highs.
  • Armstrong expects the standoff to resolve through the CFTC, Congress, the courts, or a new SEC chair, but for now the company is simply carrying on as usual.

In the autumn of 2023, as the American regulatory map for digital assets remained unsettled, Coinbase's chief executive Brian Armstrong spoke from the Goldman Sachs Communicopia Conference in San Francisco about a question that has followed the industry since its earliest days: where a new financial technology finds its home when the country that might host it hesitates. He insisted the United States remains Coinbase's largest market and will stay its anchor, even as the company extends its reach abroad, measuring clarity in other nations against a stalled and contested process at home. His words placed the firm in an old pattern in which innovation migrates toward the places that write its rules first, while the courts and the agencies argue over who has the authority to decide.

At the Goldman Sachs Communicopia Conference in San Francisco, Yahoo Finance's Brian Sozzi sat down with Coinbase co-founder and CEO Brian Armstrong, who was speaking on the outlet for the first time. The conversation opened with a blog post that same day suggesting Coinbase would look overseas if Washington could not sort out its rules. Armstrong resisted that framing. The United States, he said, remains the company's largest market, but Coinbase weighs every region and uses regulatory clarity to decide where to invest. He pointed to a striking figure: 83 percent of G20 countries either have crypto legislation or are working on it.

He called the US a laggard that he expects to catch up, citing bills that have moved through the House and court rulings that have gone the industry's way. The company's direction, he said, is to be a US company with multinational reach. Canada is the first example. Coinbase launched there the previous month after filing a pre-registration with the regulator, which he praised as great to work with, and added an Interac payment integration. In May the firm launched an international derivatives exchange, and it had just won approval for an FCM license in the US. The approach is country by country in major markets, with the US kept fully covered.

On why other countries seem friendlier, Armstrong pointed to America's rule of law and its courts, and to conversations on Capitol Hill where he finds real recognition that crypto is important and here to stay, and must be made safe for consumers. He also invoked national security, comparing crypto to 5G and semiconductors, industries the US is now working hard to bring home after they moved offshore. Sozzi asked whether the SEC simply wants Coinbase to fail. Armstrong was measured, saying he has good relationships with many people at the agency, but that its leadership has chosen enforcement over rulemaking, a choice the courts are now challenging. He expects the matter to be resolved one way or another, through the CFTC, Congress, the courts, or a different SEC chair, and quoted the line often attributed to Churchill that America does the right thing after exhausting every other option. Asked whether Gary Gensler should be replaced, he said it would help, but for now it is business as usual.

On markets, Armstrong argued that Coinbase has weathered four cycles in eleven years, each settling on a higher plateau, and that prices remain well above 2019 levels. With Bitcoin above 20,000, he said, it does not feel like a true winter. Volumes have fallen from their 2021 peak, but he sees a flight to quality, with institutions onboarding even if they are not yet moving large sums. Better scalability, clearer rules, or a landmark court case could change that.

He welcomed spot Bitcoin ETF applications from Fidelity and BlackRock, noting that Coinbase is custodian on all but one, and said approvals would add capital rather than compete with the company. He also highlighted Visa's move to route USD Coin over its rails and called stablecoins a key stepping stone, citing a poll in which 67 percent of Americans believe the financial system needs a major update. Looking ahead, he named Base, the layer two network meant to cut costs and confirmation times, and continued derivatives investment. He floated more distant ideas such as flat coins, tied perhaps to inflation or purchasing power. Coinbase is not building one yet, though a couple of teams are exploring it. The question now is which arrives first: US legislation, CFTC action, or ETF approvals.

At the Goldman Sachs Communicopia Conference in San Francisco, Yahoo Finance's Brian Sozzi sat down with Coinbase co-founder, chairman and CEO Brian Armstrong, who was appearing on the outlet for the first time. Sozzi opened with a blog post Coinbase had published that day, which suggested the company would look overseas if the United States could not get its rules sorted out. Armstrong pushed back on the framing: Coinbase is not leaving the US, he said, because it remains the company's largest market. But he said the firm looks at every region, uses regulatory clarity to decide where to invest, and pointed to a figure he found striking: 83% of G20 countries either have crypto legislation or have it in progress.

Armstrong called the US a laggard on this front, though he said he expects it to catch up. He cited a couple of crypto bills that have moved through the House and favorable court rulings. His summary of the company's direction was that Coinbase will be a US company with multinational reach.

Asked which countries he has in mind, he started with Canada, where Coinbase launched the previous month after filing a pre-registration statement with the regulator. He described the Canadian regulator as great to work with and said the company added a payment rail integration with Interac. In May, Coinbase also launched an international derivatives exchange, a market he called a big piece of the crypto ecosystem. In the US, he added, the company had just been approved for its FCM license for derivatives trading. The plan, he said, is to go country by country in major markets while keeping the US covered.

Why are other countries friendlier than the US? Armstrong acknowledged that US politics can be tough and that people have their own interests, but said the country has rule of law, and the courts are enforcing it. In meetings with members of Congress, he said, he sees broad recognition that the technology is important and is not going away, and that it needs to be done safely for American consumers. He raised national security as well, comparing crypto to 5G and semiconductors, industries that moved offshore and that the US is now fighting hard to bring back. He said the US needs legislation like what Europe has already put in place.

Sozzi asked whether the SEC simply does not want Coinbase to succeed. Armstrong declined to comment much personally and said the agency is made up of many people, with whom he said Coinbase has good relationships, including many staff and commissioners. But he said SEC leadership has taken a hostile view, regulating crypto through enforcement rather than through the rulemaking he argued the Administrative Procedure Act requires. Courts, he noted, have now pushed back. He said the matter will be resolved somehow, whether through the CFTC stepping up, new legislation from Congress, court-created clarity, or perhaps a different SEC chair next year. He quoted the line often attributed to Winston Churchill, that America always does the right thing after exhausting every other option. Asked whether someone other than Gary Gensler needs to be in that seat, he said he did not think so, though it would certainly help; for now it is business as usual.

On the market, Armstrong argued that in Coinbase's 11 years it has been through four price cycles, each settling at a new plateau. Measured trough to trough, he said, prices are well above 2019, and with Bitcoin still over 20,000 it is hard to feel like a true crypto winter. Trading volumes are down from the 2021 highs, he said, but he sees a flight to quality, with more institutions signing up and going through onboarding, even if they are not yet moving large sums. He suggested triggers such as better blockchain scalability, regulatory clarity or a court case could change that.

On spot Bitcoin ETFs, he welcomed applications from firms such as Fidelity and BlackRock and noted that Coinbase is named custodian on all but one of those filed. He said approvals could bring new pools of capital and that he sees ETFs as additive rather than competitive. He also pointed to Visa's announcement that week that it would move USD Coin over its rails, and called stablecoins an important stepping stone, citing a figure that 67% of Americans think the financial system needs a major update.

Looking ahead, he named Base, Coinbase's layer two network aimed at lowering costs and confirmation times, and continued investment in derivatives. He also floated ideas still on the horizon, including so-called flat coins, a next step beyond stablecoins possibly tied to CPI or purchasing power. Coinbase is not building one yet, he said, though a couple of teams are. The thing to watch is whether US legislation, CFTC action or ETF approvals arrive first.

Coinbase is going to be a US company with a multinational reach.
— Brian Armstrong, Coinbase CEO
SEC leadership has taken a hostile view, favoring enforcement over rulemaking.
— Brian Armstrong (paraphrased)
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