In a country where broadband infrastructure often goes unnoticed until it fails, Chorus and McCann New Zealand have chosen to make speed visible — not through data or diagrams, but through the ancient human language of dance. Launching on September 6, their campaign 'Go Clicker Than Ever' asks New Zealanders to feel fibre's promise rather than simply hear it, arriving at a moment when the line between utility and experience has never been more contested. It is also a quiet argument about how ideas are made: that creative vision and media strategy, kept too long in separate rooms, tend to lose