In the first half of 2026, Chile's appetite for imported clothing quietly receded, with total apparel purchases falling 3.6 percent to $1.24 billion — a contraction that speaks less to a single cause than to the slow, selective reshaping of consumer priorities. Not all categories retreated equally; trousers and shorts held firm and even grew, reminding us that markets rarely move as one body but rather as a collection of individual choices aggregating into a trend. The divergence across product types invites deeper questions about what Chilean households are choosing to keep, and what they are