On a November day in 2026, Casio Computer, the Tokyo maker of the rugged G-SHOCK line, introduced the GM-6900XG, its second watch built with the seven-member group XG. It is a small event in the long habit of brands and artists meeting in the same object, where a wristwatch becomes a way of carrying a fandom's identity on the body. The company frames the piece as a meeting of two cultures that both push against limits, and the particulars it offers, from the tattooed band to the wolf in the backlight, come from its own telling rather than independent verification.
Casio Releases Second G-SHOCK Collaboration Watch With Artist Group XG
A tattoo on the wrist, in the group's own name
Mark
So what is actually new here? Casio already worked with XG once.
Mimi
This is the second collaboration watch, the GM-6900XG. It's built on the 6900 style with the triple-graph dial, but with a silvery metal bezel and a translucent band.
Mark
And the group is the ambassador?
Mimi
Since July 2025, global ambassador for G-SHOCK. Seven members: JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA and COCONA.
Mark
What stands out in the design?
Mimi
The fan references. The backlight shows a howling wolf when you press the front button, for the fandom ALPHAZ. The case back has 緒, from the call the members make in their huddle before shows.
Luke
Worth noting that every meaning here comes from Casio. The metal as the group's journey, the translucent band as potential: that's the company's description, not anything independent.
Mark
Fair. Do we know the price?
Luke
No. The release gives no price, no release dates by market, no production numbers.
Mimi
What it does give is the packaging: seven wolves on the bottom, one per member.
Mark
So it's a product announcement, really.
Luke
Yes. Distributed by wire, and it should be read as marketing.
The Pulse
- Casio has launched the GM-6900XG, its second G-SHOCK collaboration with the seven-member group XG, and the release lands fast in the marketing calendar.
- The watch carries the 'TIME, INKED ON YOU' concept, with a translucent band bearing the group's full name in a tattoo-like graphic.
- Fans of ALPHAZ are drawn in through hidden touches: a wolf silhouette that appears when the front button glows, and the Japanese character 緒 engraved on the case back.
- Casio positions XG as its global ambassador, named in July 2025, and uses the launch to tie the brand's toughness to the group's push into X-POP.
- Price and availability remain unannounced in this promotional release, so the watch's next steps toward shelves and buyers are still open.
On a November day in 2026, Casio Computer, the Tokyo maker of the rugged G-SHOCK line, introduced the GM-6900XG, its second watch built with the seven-member group XG. It is a small event in the long habit of brands and artists meeting in the same object, where a wristwatch becomes a way of carrying a fandom's identity on the body. The company frames the piece as a meeting of two cultures that both push against limits, and the particulars it offers, from the tattooed band to the wolf in the backlight, come from its own telling rather than independent verification.
On November 12, 2026, Casio Computer announced from Tokyo the GM-6900XG, a new G-SHOCK shock-resistant watch made with XG. It is the second collaboration between the brand and the seven-member group, whose members are JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. Casio describes them as pioneers of X-POP, a genre they are shaping in their own style, and says that spirit suits a brand known for toughness and distinctive design. The company made XG its global ambassador in July 2025.
The watch is built on the 6900 base, recognizable by its triple-graph dial, and carries the concept "TIME, INKED ON YOU." Casio says the silvery metal bezel stands for the group's journey and the strength gained along it, while the translucent band suggests a future they can enter without fear of change. The band bears the name "Xtraordinary Genes" in a stylized graphic meant to look like a tattoo on the wrist.
The fandom, ALPHAZ, runs through the smaller details. The front button carries an "X," and pressing it lights a backlight that reveals a howling wolf. The case back is engraved with the character 緒, drawn from the hesonoo call the members share in their huddle before a show. The packaging shows seven wolves, one for each member.
The release is a PR Newswire promotional announcement, so price and availability are not given, and the design meanings are Casio's own account.
On November 12, 2026, Casio Computer Co., Ltd. announced from Tokyo a new addition to its G-SHOCK line of shock-resistant watches: the GM-6900XG, the second collaboration timepiece made with XG, a seven-member artist group with a global presence.
The group's members are JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. According to the announcement, they are pioneering X-POP as a new musical genre and building a style of their own. Casio says that boundary-pushing spirit matches G-SHOCK, a brand known for its shock resistance and distinctive design. The company named XG its global ambassador in July 2025.
The watch is built under the creative concept "TIME, INKED ON YOU," and Casio says it incorporates XG's own ideas and creative vision. It also reflects the bond between the group and its fandom, who are known as ALPHAZ. The base is the 6900 style, recognizable by its triple-graph dial. Casio pairs a silvery metal bezel with a translucent band.
The materials carry meaning in Casio's telling. The metal stands for XG's journey and the strength gained along the way, while the translucent band is meant to evoke the group's potential as it moves into the future without fear of change.
The band bears the group's full name, "Xtraordinary Genes," in a stylized graphic. Casio says it gives the look of a tattoo on the wrist and expresses the limitless possibilities XG represents.
Smaller details carry the fandom theme. The front button is marked with an "X." When it is pressed, the backlight reveals the silhouette of a howling wolf, which symbolizes ALPHAZ. The case back is engraved with the Japanese character 緒. It is taken from hesonoo, the call XG members make during their huddle before a show, and it stands for the strong bonds among them.
The watch ships in special packaging. A graphic on the bottom shows seven wolves, one for each member of XG.
The announcement points readers to an interview video and a special site on Casio's G-SHOCK pages. It is a promotional release distributed by PR Newswire, so it does not give price or availability, and the design meanings described above are Casio's own account.
Notable Quotes
The metal symbolizes XG's journey and strength, while the translucent band evokes their potential for the future.— Casio Computer Co., Ltd. announcement (paraphrased)
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