On a Thursday weeks ahead of the holiday itself, Best Buy has opened the first stretch of a month-long Black Friday season, offering a three-day run of discounts on televisions, phones, laptops and Apple accessories through Sunday, November 1. It is a small early ritual in a long human habit of chasing bargains before the crowds gather, and it reminds shoppers that the calendar of consumption now begins well before the turkey is carved. Yet the deals arrive alongside a quieter truth: the same goods can be found cheaper elsewhere, so the wise buyer pauses to compare before committing.
Best Buy Launches Week 1 Black Friday Doorbusters, With Apple, Pixel and LG TV Deals Through Sunday
Apple buyers should compare first.
Mark
Best Buy is calling this a month-long Black Friday. What's actually happening today?
Mimi
Week 1 of its sales, branded DoorBOOsters, started today and runs 72 hours through Sunday, November 1. New Deals of the Day launched with it.
Mark
What's the headline deal?
Mimi
The LG 65-inch G6 OLED at $1,999.99, with a $100 e-gift card and free delivery and installation. At the cheap end there's a 50-inch Insignia 4K TV for $149.99.
Luke
Worth noting that's a retailer's own pricing. The source gives no regular prices for the LG or the Insignia, so we can't say how deep those discounts really are.
Mark
What about Apple gear?
Mimi
The AirTag 4-pack is $69.99, matching the lowest price 9to5Toys has tracked. But Amazon is cheaper on AirPods Pro 3 at $199, and on several MacBook Air and Mac mini configurations.
Luke
Keep in mind that Amazon pricing comes from the same publication's listing, and it says Amazon will 'likely' match Best Buy's Pixel prices. That's a prediction, not a confirmed move.
Mark
So who is this sale really good for?
Mimi
Android shoppers look best served: Pixel 11 models are $200 to $350 off. Apple buyers should compare first.
Luke
And the $1,200 iPhone Duo figure is a ceiling that requires a qualified activation and a trade-in. Most people won't see that number.
Il Polso
- Best Buy has launched its DoorBOOsters sale early, putting a 72-hour clock on deals that will run until Sunday.
- Headline prices like the LG 65-inch OLED at $1,999.99 and Pixel 11 Pro discounts of up to $300 pull shoppers toward immediate decisions.
- Amazon is undercutting Best Buy on many Apple products, with AirPods Pro 3 at $199 and the M5 MacBook Air $200 off, creating a scramble to compare.
- The sale is only the first of several events this month, so the market is set to shift again, and Amazon is expected to match many Pixel and other prices soon.
On a Thursday weeks ahead of the holiday itself, Best Buy has opened the first stretch of a month-long Black Friday season, offering a three-day run of discounts on televisions, phones, laptops and Apple accessories through Sunday, November 1. It is a small early ritual in a long human habit of chasing bargains before the crowds gather, and it reminds shoppers that the calendar of consumption now begins well before the turkey is carved. Yet the deals arrive alongside a quieter truth: the same goods can be found cheaper elsewhere, so the wise buyer pauses to compare before committing.
Best Buy has opened the first round of its Black Friday season, and it has done so on a Thursday, well before the holiday itself. Its Week 1 Doorbusters, branded DoorBOOsters this year, go live today and run for 72 hours, through Sunday, November 1, alongside a fresh batch of Deals of the Day. It is the first event in a month-long run of major sales, and this weekend is the opening stretch of that schedule.
The centerpiece is the LG 65-inch G6 OLED at $1,999.99, bundled with a free $100 e-gift card, delivery and installation. Prices reach down to the Insignia 50-inch F50 LED 4K TV at $149.99, and a Maytag laundry pair has dropped to $989.98. Smaller finds include the AirTag 4-pack at $69.99, which matches the lowest price tracked so far, and select JLab headphones at $39.99.
Phones and wearables carry the deepest markdowns. The Pixel 11 is $200 off, the Pixel 11 Pro $300 off, and the Pixel 11 Pro XL $350 off, while select Android phones fall by up to $450. Laptops, gaming gear and smart lighting also appear on the list.
The publication cautions that Amazon is the better place to look for Apple products. It lists AirPods Pro 3 at $199, the M5 MacBook Air from $1,099, and the AirTag 2 at a new all-time low of $23. Amazon is also expected to match many of Best Buy's Pixel deals. For shoppers, the advice is simple: compare before buying, because this is only the first of several sales this month.
Best Buy has opened the first round of its Black Friday sales, and it did so on a Thursday, well ahead of the holiday itself. The retailer's Week 1 Doorbusters, branded DoorBOOsters this year, went live today and run for 72 hours, through Sunday, November 1. A fresh batch of Deals of the Day launched alongside them.
The sale is the opening event in what Best Buy is running as a month-long Black Friday season, spread across a series of major sale events. Best Buy had made the schedule official earlier this week, and this weekend is the first stretch of it.
The headline television deal is the LG 65-inch G6 OLED at $1,999.99, which comes with a free $100 e-gift card plus delivery and installation. At the other end of the price range, the Insignia 50-inch class F50 Series LED 4K TV is $149.99. Among appliances, a Maytag laundry pair is now $989.98.
Smaller items include the 2nd-generation AirTag 4-pack at $69.99 and select JLab JBuds Lux ANC over-ear headphones at $39.99. The SteelSeries Apex Pro TKL Speed Edition gaming keyboard is $75 off. On the laptop side, the Lenovo IdeaPad Slim 3 14-inch touchscreen Chromebook is down $230 to $189, and select Lenovo IdeaPad Slim 3i 15.3-inch Intel Core 5 Windows laptops are down $300 to $429.99.
Phones and wearables get some of the larger markdowns. Pixel Watch 5 is $100 off. The Pixel 11 is $200 off, the Pixel 11 Pro $300 off and the Pixel 11 Pro XL $350 off, which is where the "up to $350 on select Google Pixel devices" figure comes from. Select Android phones are discounted by up to $450, and the iPhone Duo can drop by as much as $1,200 with a qualified activation and trade-in. Best Buy also lists up to 50 percent off select PC gaming accessories and select Shark and Ninja appliances, and up to 40 percent off select smart lighting.
The AirTag 4-pack at $70 matches the lowest price 9to5Toys has tracked for it. But on Apple products generally, the publication says Amazon is the better place to look right now, and it tends to undercut Best Buy on most of them even when it doesn't happen to today. Amazon's current prices include AirPods Pro 3 at $199 (regular $249), a single AirTag 2 at $23 (regular $29, a new all-time low) and the AirTag 2 4-pack at $70 (regular $99). It also lists the new Apple TV 4K at $289, the Apple HomeView at $289, and the 13-inch M5 MacBook Air from $1,099, which is $200 off. The USB-C Apple Pencil is $69, and the 2026 M6 Mac mini is $780 for the 16GB/256GB model and $950 for the 16GB/512GB.
The publication expects Amazon to price-match many of Best Buy's Pixel and other deals soon, and says its Apple prices will likely improve later today. For shoppers, the practical takeaway is to compare prices across retailers before buying, since this is only the first of several sale events this month.
Citazioni salienti
Amazon tends to undercut Best Buy on most Apple gear, even if not right now, and is likely to price match the Pixel deals soon.— 9to5Toys
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