Each year, the convergence of Australia's great sporting finals creates a brief window when the television set transforms from household appliance into communal hearth. JB Hi-Fi has read that calendar carefully, offering AU$500 off premium displays through September 13 — a promotion timed not merely to move inventory, but to meet Australians at the precise moment their living rooms become arenas. It is a reminder that commerce, at its most attentive, mirrors the rhythms of how people actually live.