In the autumn of 2026, at the IFA trade fair in Berlin, a hardware maker known as ASUS gathered press and industry partners to show a question that has been slowly taking shape across the computing world: whether the machine on a creator's desk can think alongside them. Its answer arrived as a family of ProArt laptops and desktops built on NVIDIA's RTX Spark platform, designed to run AI models and agents locally rather than sending every task to distant servers. The company frames this as a gain in privacy, control and creative flexibility, though those promises come from its own account and s
ASUS Unveils NVIDIA RTX Spark ProArt Laptops and Agentic AI Tools at IFA 2026 in Berlin
In the autumn of 2026, at the IFA trade fair in Berlin, a hardware maker known as ASUS gathered press and industry partners to show a question that has been slowly taking shape across the computing world: whether the machine on a creator's desk can think alongside them. Its answer arrived as a family of ProArt laptops and desktops built on NVIDIA's RTX Spark platform, designed to run AI models and agents locally rather than sending every task to distant servers. The company frames this as a gain in privacy, control and creative flexibility, though those promises come from its own account and still await independent measurement and pricing.
At IFA 2026 in Berlin, ASUS staged what it called its first global media event devoted to AI agents and real-world AI workflows running directly on ProArt PCs. Press and partners moved through a showroom of seven interactive zones, each built to show how an idea might travel from first sketch to finished work without leaving the machine on the desk.
The centerpiece was a new group of ProArt devices built on NVIDIA's RTX Spark platform. The ProArt P16 aims at creators who move from ideation to production, the P14 offers portability for those working on the road, and the compact GR1X promises workstation-class power for demanding AI workloads and complex 3D scenes.
The software told the rest of the story. Zenni Claw is an agent platform meant to make Agentic AI easier to adopt, routing tasks between local and cloud systems. StoryCube organizes and searches digital assets, MuseTree generates images locally without tokens, and ProArt Creator Hub gathers device and color controls in one place. Partnerships with Google and Adobe add bundled services on select laptops.
In the keynote, Sascha Krohn, ASUS Director of Technical Marketing, described a move from passive tools to active agents that grasp intent, plan and work in parallel. Such agents, he argued, need more memory and computing power, and they make a case for personal AI computing built on predictable capacity, privacy and customization.
The company also showed the ExpertBook Ultra for enterprise security and the Zenbook 14 for everyday users. Yet the strongest claims remain ASUS's own. Independent testing and pricing for the ProArt devices have yet to appear.
In a showroom set up for press and industry partners at IFA 2026 in Berlin, ASUS staged what it described as its first global media event devoted to AI agents and real-world AI workflows running directly on ProArt PCs. The format mixed hands-on demonstrations, immersive experiences and a keynote, all built around one question: how far can locally run AI, intelligent agents and creator-focused hardware streamline the path from first idea to finished work?
The hardware at the center was a new group of ProArt devices built on NVIDIA's RTX Spark platform. ASUS says the lineup brings RTX Spark performance to both mobile creators and desktop workflows, letting users run advanced AI models on their own machines while speeding up applications for content creation, video production, design and 3D work.
Three products were named. The ProArt P16 pairs AI performance with mobility, aimed at creators moving from ideation to production. The ProArt P14 is the more portable option, built for people working on the move who still want local AI capability. The ProArt GR1X is a compact machine that ASUS describes as bringing workstation-class performance to creators, workflow builders and Agentic AI enthusiasts, handling demanding AI workloads and complex 3D scenes locally.
The showroom itself was divided into seven interactive zones. Rather than presenting AI as a set of separate features, ASUS tried to show connected workflows spanning ideation, generation, editing, asset management and production. The company says running these tools on ProArt PCs preserves flexibility, privacy and control.
Several software tools were on show. ASUS Zenni Claw is an AI agent platform meant to ease the adoption of Agentic AI, with simple setup, ready-made ASUS skills, flexible routing between local and cloud, and built-in safety protections. StoryCube is an AI-powered hub for organizing, managing and searching digital assets. MuseTree handles token-free local image generation and creative brainstorming. ProArt Creator Hub gathers device settings, color management and workflow controls in one place. ASUS also pointed to collaborations with Google and Adobe, including bundled creative and AI services with select laptops, to give creators options across local and cloud-powered work.
The keynote came from Sascha Krohn, ASUS Director of Technical Marketing, who described a shift from passive tools to active agents. Traditional software waits for users to start every action; agentic systems, he said, can grasp intent, reason through tasks and collaborate across workflows. He noted that agents are getting better at planning, retrieving information, using tools, refining their output and working in parallel.
That capability has a cost, Krohn argued: more sophisticated agents demand more computing resources, including larger memory, richer context windows and stronger local AI performance. He named three factors behind the move to personal AI computing: predictable AI capacity, privacy and contextual awareness, and customization needs. Running AI locally, he said, lets users keep tighter control of sensitive information, hold creative assets closer to where work happens, and shape AI to their own workflows.
The event also reached beyond ProArt. ASUS highlighted the ExpertBook Ultra, which combines AI performance with enterprise-grade security and mobility, and the Zenbook 14, which brings AI-enhanced productivity and portability to everyday users.
Much of this is the company's own framing. The claims about privacy, performance and agentic benefits come from ASUS, and independent testing and pricing for the new ProArt devices have yet to emerge.
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