On a Wednesday in mid-June, the Taiwanese maker Asus brought a new family of laptops to India, led by a slim machine it calls the thinnest and lightest it has built. In a market where personal computers have become more central to how people work, the company framed the launch as a response to growing demand and to a shifting way of working. The claim of portability and the choice of price points now wait for buyers to judge them against their own needs.
Asus Launches ZenBook S 13 OLED, Claiming Its Thinnest Laptop, Alongside New VivoBook Models in India
The thin-and-light claim itself comes from Asus.
Mark
So what actually launched here?
Mimi
Three laptops from Asus in India: the ZenBook S 13 OLED from Rs 99,990, the VivoBook Pro 14 OLED from Rs 59,990, and the VivoBook 16X from Rs 54,990.
Mark
The ZenBook is the headline. Why?
Mimi
Asus calls it its thinnest and lightest laptop. It has a 13.3-inch OLED touchscreen at 2.8K, Ryzen 6000 U-series chips, Dolby Atmos speakers and a 180-degree hinge.
Luke
Careful with the superlative, though. The coverage says world's thinnest and lightest in its class, but the company's own statement says thinnest and lightest of its laptops. No thickness or weight figures are given.
Mark
So the claim can't be checked from this?
Luke
Not from what's reported. We have no measurements and no rival comparisons.
Mimi
There's a practical detail too. The Pro 14 has an OLED screen but no USB-C ports, which matters for charging and accessories.
Mark
And the demand angle?
Mimi
Arnold Su of Asus India says PC demand has grown exponentially and work habits have changed. That's his framing.
Luke
Right, and no sales or market numbers back it up here. Also, the Ryzen 6000 detail isn't broken down by model for the VivoBooks. Those specs are still unknown from this piece.
Il Polso
- Asus is pitching its thinnest laptop yet into a fast-growing Indian PC market, and the stakes are whether buyers feel the claim is worth paying for.
- The ZenBook S 13 OLED starts at Rs 99,990, roughly Rs 40,000 above the VivoBook Pro 14 OLED, putting the premium promise under immediate scrutiny.
- Three laptops launch at once, spanning Rs 54,990 to Rs 99,990, so shoppers face a crowded choice between display, port, and portability trade-offs.
- The Pro 14 OLED reportedly drops USB-C ports, a detail that could sway buyers at its price point.
- The 'thinnest and lightest' billing rests on Asus's own statement, with no independent comparison yet to confirm it.
- Sales in online and offline retail will reveal whether demand Asus describes is real and whether portability wins over price.
On a Wednesday in mid-June, the Taiwanese maker Asus brought a new family of laptops to India, led by a slim machine it calls the thinnest and lightest it has built. In a market where personal computers have become more central to how people work, the company framed the launch as a response to growing demand and to a shifting way of working. The claim of portability and the choice of price points now wait for buyers to judge them against their own needs.
On Wednesday, Asus stepped into the Indian market with a fresh lineup, and at its center sits the ZenBook S 13 OLED. The company calls it the thinnest and lightest laptop it has made. Some headlines went further and named it the world's thinnest 13.3-inch laptop, but that wording came from the coverage, not from Asus itself.
The ZenBook starts at Rs 99,990 and carries a 13.3-inch OLED touchscreen with 2.8K resolution, AMD Ryzen 6000 U-series processors, dual speakers with Dolby Atmos, and a hinge that opens a full 180 degrees. Alongside it come two VivoBooks: the Pro 14 OLED at Rs 59,990 and the 16X at Rs 54,990. The Pro 14 lacks USB-C ports, a trade-off worth weighing at that price. All three can be bought online or in stores.
Arnold Su, who leads consumer and gaming PCs at Asus India, tied the launch to rapid growth in the country's PC market and to a changing working environment. The pricing makes the ZenBook the premium choice, where its portability claim has to justify the gap. What comes next is how these models sell, and whether buyers find the thin-and-light promise worth the price.
On Wednesday, Taiwanese computer maker Asus announced a new set of laptops for the Indian market, led by the ZenBook S 13 OLED. The company describes it as its thinnest and lightest laptop. Headline coverage went a step further and called it the world's thinnest and lightest 13.3-inch laptop, though that is a billing attached to the launch coverage rather than something the company's statement spelled out.
The ZenBook S 13 OLED starts at Rs 99,990. It has a 13.3-inch OLED touchscreen with 2.8K resolution and runs on AMD's Ryzen 6000 U-series processors, which Asus says deliver strong performance alongside efficiency. For sound, it has dual speakers with Dolby Atmos support. The hinge opens a full 180 degrees and carries a chrome finish that Asus describes as distinctive.
Two VivoBook models arrived with it. The VivoBook Pro 14 OLED is priced from Rs 59,990, and the VivoBook 16X from Rs 54,990. The Pro 14 also has an OLED display, but the launch coverage notes that it lacks USB-C ports, a trade-off buyers at that price may want to weigh. The coverage ties the Ryzen 6000 series chips to the broader launch, though it does not break down which processor sits in each VivoBook.
All three laptops are on sale both online and through offline retail, so shoppers can buy them either way.
Arnold Su, Business Head for Consumer and Gaming PC in the System Business Group at Asus India, framed the launch around demand. In a statement he said the PC industry in India has seen exponential growth over the past few years. He said the company was responding to that rise in demand and to a changing working environment with its thinnest laptop yet, the ZenBook S 13 OLED.
The pricing spread is notable. The VivoBook 16X sits at the lower end at Rs 54,990, the Pro 14 OLED is about Rs 5,000 higher, and the ZenBook S 13 OLED is roughly Rs 40,000 above the Pro. That makes the ZenBook the premium option, where the thin-and-light claim carries the price.
What to watch next is how these models sell, and how buyers weigh the ZenBook's portability against its price. The thin-and-light claim itself comes from Asus, and the launch material does not offer independent comparison figures to test it against.
Citazioni salienti
The PC industry in India has seen exponential growth over the past few years, and the ZenBook S 13 OLED is launched to cater to rising demand and a changing working environment (paraphrased).— Arnold Su, Business Head, Consumer and Gaming PC, ASUS India
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