On a March morning in 2024, Asus put two new laptops on sale in India, a premium thin-and-light machine and a far more modest one meant for everyday use. The gap between the Zenbook S 13 OLED at Rs 1,29,990 and the Vivobook 15 at Rs 49,990 quietly reveals how a single brand now speaks to very different kinds of buyers. Each machine carries a promise of speed, clarity and portability, though the report leaves unsaid much of what a buyer would most want to know before choosing.
Asus Launches 2024 Zenbook S 13 OLED and Vivobook 15 in India, Starting at Rs 49,990
The gap between them is large, and it says a lot about who each is for.
Mark
Two laptops, two very different prices. What's the basic picture?
Mimi
Asus launched the 2024 Zenbook S 13 OLED from Rs 1,29,990 and the Vivobook 15 from Rs 49,990. Both are pitched as thin and light.
Mark
What do you get at the top end?
Mimi
A 13.3-inch 2.8K OLED screen, an Intel Core Ultra 7 155U, up to 32 GB of RAM and up to 1 TB of storage.
Luke
Worth saying that those are maximums. The report says "up to," so the Rs 1,29,990 starting price may not cover the top configuration.
Mark
And the Vivobook?
Mimi
A 15.6-inch Full HD IPS panel, an Intel Core U-series chip, up to 16 GB of RAM and 512 GB of storage.
Luke
Note the vagueness there. It's a "Core U-series" chip, with no specific model named, so we can't say how it compares with the Zenbook's processor.
Mark
Arnold Su says both machines run on the latest Intel Core Ultra processors. Does that hold?
Luke
That's his statement, and the report doesn't back it up for the Vivobook. It only says Core U-series, so I'd treat the claim as unconfirmed for that model.
Mimi
His words about redefining computing are marketing language too. The concrete facts are the prices and specs.
Mark
What's missing?
Luke
Battery life, weight, where it's sold, and any benchmark. None of that is in the reporting.
Le Pouls
- Two new Asus laptops have landed in India, with prices more than two and a half times apart and a clear split between premium and mainstream buyers.
- The Zenbook S 13 OLED pushes a 2.8K OLED screen, an Intel Core Ultra 7 chip and up to 32 GB of RAM into a slim, pitched-as-premium body.
- The Vivobook 15 enters at Rs 49,990 with a Full HD display and a Core U-series processor, aiming squarely at students and office workers.
- Key answers remain missing: battery life, weight, sales channels and full configurations are not yet spelled out, leaving buyers to weigh the choice on incomplete ground.
On a March morning in 2024, Asus put two new laptops on sale in India, a premium thin-and-light machine and a far more modest one meant for everyday use. The gap between the Zenbook S 13 OLED at Rs 1,29,990 and the Vivobook 15 at Rs 49,990 quietly reveals how a single brand now speaks to very different kinds of buyers. Each machine carries a promise of speed, clarity and portability, though the report leaves unsaid much of what a buyer would most want to know before choosing.
Asus has begun selling two new laptops in India: the 2024 Zenbook S 13 OLED and the Vivobook 15. The Taiwanese company presents both as thin and light machines, but the price difference between them, from Rs 1,29,990 down to Rs 49,990, shows how far apart their intended owners are.
The Zenbook S 13 OLED, model UX5304MA, is the premium of the pair. It carries a 13.3-inch 2.8K OLED panel, which Asus brands Lumina OLED, and an Intel Core Ultra 7 155U processor. Buyers can configure it with up to 32 GB of RAM and 1 TB of SSD storage.
The Vivobook 15, model X1504VAP, sits at the accessible end. Its 15.6-inch Full HD IPS display suits both work and play, according to Asus, and it runs on an Intel Core U-series chip with up to 16 GB of memory and 512 GB of SSD storage.
Arnold Su, vice president of Consumer and Gaming PC for Asus India, called the launch a step in the brand's pioneering role in laptops. The report, carried by India TV News from an IANS story, lists prices and core specifications but says nothing yet about availability, battery life or weight, details that will matter to anyone weighing the entry-level option against the premium one.
Asus has put two new laptops on sale in India: the 2024 Zenbook S 13 OLED and the Vivobook 15. The Taiwanese company is pitching both as thin and light machines. The Zenbook S 13 OLED, model UX5304MA, starts at Rs 1,29,990. The Vivobook 15, model X1504VAP, starts at Rs 49,990. The gap between them is large, and it says a lot about who each machine is meant for.
The Zenbook S 13 is the premium of the two. Its screen is a 13.3-inch 2.8K panel, which Asus calls Lumina OLED. Inside is an Intel Core Ultra 7 processor, the 155U. Buyers can configure it with up to 32 GB of RAM and up to 1 TB of SSD storage.
The Vivobook 15 sits at the other end of the price range. It has a 15.6-inch Full HD IPS display with a 16:9 aspect ratio, which Asus says suits both work and play. The processor is an Intel Core U-series chip. Memory goes up to 16 GB, and storage up to 512 GB of SSD.
Arnold Su, vice president of Consumer and Gaming PC in Asus's System Business Group for India, commented on the launch in a statement. He said the new additions reinforce the brand's position as a pioneer in the laptop segment, and its aim of further elevating its consumer product line-up.
Su went on to say that the Zenbook S 13 OLED and Vivobook 15 redefine the boundaries of computing. He said both machines run on the latest Intel Core Ultra processors and offer experiences tailored to work, gaming or creative pursuits. That description fits the Zenbook more clearly, since the source names a Core Ultra 7 only for that model. For the Vivobook, it specifies only an Intel Core U-series chip.
The launch report comes from IANS and was carried by India TV News. It lists launch prices and core specifications but gives no information on availability channels, battery life, weight or other configurations. Those details will matter to anyone weighing the Rs 49,990 entry point against the Rs 1,29,990 one.
Citations marquantes
The latest additions reiterate Asus' position as a pioneer in the laptop segment and its focus on elevating its consumer product line-up.— Arnold Su, VP, Consumer and Gaming PC, System Business Group, Asus India
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