In a moment when many people are uneasy about handing their private work to distant servers, Asus has placed two laptops in Australian shops that try to answer that unease with hardware. The ProArt P14 and P16, built on Nvidia's RTX Spark platform, invite creative professionals to run increasingly capable AI models on their own desks rather than in the cloud. Priced between $5,999 and $10,999 and arriving in stages from 17 October into December, they reflect a familiar human bargain: the wish to keep control of one's own work, weighed against the appeal of ever-larger machines that can think a
Asus Brings ProArt P14 and P16 Laptops With Nvidia RTX Spark to Australia
Only 35 per cent trust technology companies to handle their data responsibly
Mark
Why does a laptop launch matter beyond the specs?
Mimi
Because the pitch is about where your work lives. Asus is saying a creator can run big AI models on the machine itself, not in someone else's data centre.
Mark
And the trust numbers back that up?
Mimi
They're the framing. Telsyte found 77 per cent of Australians use AI but only 35 per cent trust tech companies with their data.
Luke
Worth noting that statistic shows a trust gap in general. It doesn't show that creators will pay $5,999 to $10,999 to close it. That link is Asus's argument.
Mark
What about the 120-billion-parameter claim?
Mimi
It comes with the 128 GB unified memory configurations. The cheaper models have 24 to 64 GB.
Luke
Right, and the source gives no benchmarks or speeds. We know the models can be run on-device per Asus, not how well. The offline workflows like tagging photos or rough-cut edits are the company's suggestions, not tested results.
Mark
Is it fully offline, then?
Mimi
Howe says creators can run agents locally or use cloud services when they want, so it's a choice.
Luke
Also, the $1,200-plus bundle is time-limited subscriptions, three to twelve months. That's a sweetener, not lasting value.
Mimi
And the staggered dates matter: pre-order now, wide availability 17 October, some models not until December.
O Pulso
- Only 35 per cent of Australians trust tech companies with their data, even as 77 per cent already use AI, and Asus is aiming squarely at that gap.
- Creators are being offered machines with up to 128 GB of unified memory that can run 120-billion-parameter models without leaving the device.
- Asus is pitching autonomous AI agents that tag photo libraries on location, rough-cut video and transcribe interviews offline, turning laptops into collaborators.
- Launch is staggered, with pre-orders open now, general availability on 17 October and rollouts through November and December depending on the model and retailer.
In a moment when many people are uneasy about handing their private work to distant servers, Asus has placed two laptops in Australian shops that try to answer that unease with hardware. The ProArt P14 and P16, built on Nvidia's RTX Spark platform, invite creative professionals to run increasingly capable AI models on their own desks rather than in the cloud. Priced between $5,999 and $10,999 and arriving in stages from 17 October into December, they reflect a familiar human bargain: the wish to keep control of one's own work, weighed against the appeal of ever-larger machines that can think alongside us.
Asus has opened pre-orders in Australia for two new laptops, the ProArt P14 and ProArt P16, both built on Nvidia's RTX Spark platform. They are aimed at creative professionals who want to run AI workloads on their own machines rather than sending their work to cloud services, with general availability beginning on 17 October.
The pitch leans on trust. Telsyte research shows 77 per cent of Australians now use AI, yet only 35 per cent trust technology firms to handle their data responsibly. Asus argues that local processing lets creators keep sensitive footage, raw assets and intellectual property under their own control. Bradley Howe, Asus Australia's Head of Consumer, described the launch as a shift in what professionals can achieve, from creation through to production, with autonomous AI agents running on the device or reaching into cloud services when needed.
The hardware is ambitious. Each machine pairs a 20-core Nvidia Grace CPU with Blackwell RTX graphics and up to 128 GB of unified memory, enough to run 120-billion-parameter models locally. Asus suggests creators could have agents organise photo libraries on location, generate rough-cut edits, or transcribe interviews offline, while demanding 3D rendering runs in the background. Both laptops carry 120 Hz OLED touchscreens with HDR and strong colour validation, and they ship with bundled tools and more than $1,200 in subscriptions.
Prices run from $5,999 to $10,999, and availability depends on the model. The top P16 is $10,999 and available to pre-order, while the 24 GB P16 arrives in December through the Asus Store alone. Buyers will need to decide not only which configuration suits their work, but also when they can reasonably expect it on their desk.
Asus has put two new laptops on sale in Australia, the ProArt P14 and ProArt P16, both built on the Nvidia RTX Spark platform. The pitch is aimed at creative professionals who want to run AI workloads on their own machines instead of sending work to cloud services. Select models are open for pre-order now through the Asus Store and participating retailers, with general availability starting on 17 October.
The case for local processing rests partly on trust. Research from Telsyte found that 77 per cent of Australians now use AI, but only 35 per cent trust technology companies to handle their data responsibly. Asus is looking to capitalise on that gap. The company says running AI on the device lets creators keep control of sensitive data, raw assets and intellectual property.
Bradley Howe, Head of Consumer at Asus Australia, framed the launch as a shift in what professionals can do with their hardware. He said agentic AI changes what people can achieve from creation through to production, and that combining the RTX Spark platform with Asus's design and Lumina OLED technology enables a new generation of AI-powered workflows. Australian creators, he said, can run autonomous AI agents directly on the device or tap into leading cloud services when they need them.
Both laptops are among the first in Australia to use RTX Spark, which pairs a 20-core Nvidia Grace CPU with Nvidia Blackwell RTX graphics and up to 128 GB of LPDDR5X unified memory. At that ceiling, Asus says the machines can run 120-billion-parameter AI models on-device. The top ProArt P16 configuration has a 6,144-core GPU, 128 GB of memory and a 1 TB SSD, while the lowest-specification P16 pairs a 5,120-core GPU with 24 GB. The P14 ranges from 32 GB to 128 GB of memory, all with 1 TB SSDs.
Asus describes the platform as suited to multi-step autonomous workflows. In practice, the company suggests creators could direct local AI agents to organise and tag large raw photo libraries by subject while on location, generate rough-cut video edits, or transcribe interviews entirely offline. The 128 GB ceiling is meant to let demanding 3D rendering run in the background while other local AI tools are in active use.
Both models use Asus Lumina Pro OLED touchscreens at 120 Hz: a 16-inch panel up to 4K UHD+ on the P16, and a 14-inch 3K panel on the P14. The displays reach 1,600 nits of HDR peak brightness and carry Pantone validation and Calman Verified Delta E under 1 colour accuracy. The P16 is 12.9 mm thin and weighs 1.77 kg; the P14 is 13.9 mm and 1.48 kg. Batteries are rated at 99.9Wh and 90Wh respectively, both within flight-ready limits, and both include the Asus Haptic touchpad and Wi-Fi 7.
Asus is bundling its MuseTree tool for AI-assisted idea generation and StoryCube, a local AI media hub for organising assets. Each Australian purchase also includes subscriptions valued at more than $1,200: three months of Adobe Creative Cloud, six months of GoPro Premium+, three months of Google AI Pro, three months of Goodnotes Essential, six months of Dropbox 500GB, and one year of Asus Secure Auto-Backup 200GB. Colours are Nano Black and Neo White.
The P16 comes in five configurations. The 4K UHD+ model with 128 GB and Windows 11 Pro is $10,999 and available to pre-order via the Asus Store, Scorptec, JW Computers, PLE Computers and Centre Com. A 64 GB 3K model is $7,999 in October in Nano Black, with a Neo White version exclusive to the Asus Store. A 48 GB Windows 11 Home model is $6,999 in November via the Asus Store, JB Hi-Fi and Harvey Norman, and the 24 GB model is $5,999 in December, Asus Store only.
The P14 has three configurations: 128 GB for $9,999 (pre-order, Asus Store exclusive), 64 GB for $7,999 in October via Scorptec, JW Computers, PLE Computers and Centre Com, and 32 GB in Neo White for $6,499 (pre-order via Asus Store, JB Hi-Fi and Harvey Norman). All prices are recommended retail in Australian dollars. Rollouts stagger through to December, so which model you want determines when you can get it.
Citações Notáveis
Australian creators now have the flexibility to run autonomous AI agents directly on the device or seamlessly tap into leading cloud services when they need them.— Bradley Howe, Head of Consumer, Asus Australia
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