Archer predicts Labour victory, says Starmer 'isn't that bad'

Let's give the other side a chance
Archer's explanation for why Labour will win: not enthusiasm, but the natural fatigue of voters after 14 years of Conservative rule.
Mark

So Archer thinks Labour wins because people are tired, not because they're excited about Starmer. That's a pretty cold read of how elections work.

Mimi

It is. He's describing fatigue as the engine, not enthusiasm. After 14 years, voters don't need to love the alternative—they just need to want a change of scenery.

Luke

But we should be careful here. This is one man's prediction, not a forecast. Archer has insight into Conservative thinking, sure, but he's not a pollster. The article doesn't tell us what the actual polling said in November 2022, so we're taking his political intuition as fact.

Mark

Fair point. And "isn't that bad" about Starmer—that's pretty thin gruel for a Labour leader to run on.

Mimi

It is. But Archer's not saying Starmer is inspiring. He's saying he's acceptable. That might be all you need when the other side has been in power for over a decade.

Luke

The piece also doesn't explore whether Archer's view was widely shared among Conservatives at that moment, or if he was an outlier. We get his opinion, but not the context of what other party figures were saying.

Mark

So we know what Archer thinks. We don't know if he was reading the room accurately or just making an educated guess.

Mimi

Right. And we don't know if he'd made this prediction before, or if he was just thinking out loud in this interview.

Luke

The article is really a profile dressed up as political analysis. It's Archer answering a questionnaire, and one of the questions happens to be about the election. That's fine—just worth naming what we're actually reading.

  • A lifelong Conservative insider is publicly forecasting his own party's defeat, signalling how deep the anxiety runs within Conservative circles about electoral viability.
  • Archer's warning is not about Labour's strength but about the gravitational pull of political fatigue — 14 years in power is a weight few governing parties survive.
  • His lukewarm verdict on Starmer — 'isn't that bad' — crystallises the nature of the coming contest: a referendum on exhaustion rather than a mandate for transformation.
  • The prediction lands at a moment when Conservative fortunes are already turbulent, giving Archer's words the weight of an insider's quiet concession rather than an outsider's speculation.

Jeffrey Archer, novelist and former Conservative politician, speaks with the calm authority of someone who has watched power change hands many times — and he sees the pattern repeating. After 14 years of Conservative governance, he believes the British electorate will not so much embrace Labour as exhaust its patience with the incumbent, a rhythm as old as democratic politics itself. His measured assessment of Keir Starmer — neither praise nor condemnation — captures something essential about how power transfers: not through inspiration, but through the quiet turning of a tide.

Jeffrey Archer, 82, bestselling novelist and veteran of Conservative politics, does not hedge when asked who will win Britain's next election. Labour, he says — not out of affection for them, but out of respect for the rhythm of democratic cycles.

Having spent decades inside Conservative circles, Archer understands what extended incumbency does to a governing party's relationship with the public. If the Conservatives complete two more years, they will have held power for 14 consecutive years, and at that point, he argues, something shifts. Voters do not necessarily fall in love with the opposition — they simply decide it is time for someone else to try.

His assessment of Labour leader Keir Starmer was characteristically unsentimental. 'Isn't that bad,' he offered — not a ringing endorsement, but the measured recognition of a seasoned observer that Starmer is acceptable enough to inherit power when the moment arrives.

The conversation also drew out the texture of Archer's own life: his earliest memory of King George VI's death, his boyhood days selling cricket programmes at Clarence Park to afford a seat, his self-described impatience, and the generosity he considers his finest quality — over a thousand charity auctions and more than £50 million raised across four decades. He reserves his deepest contempt for snobbery, the assumption that school or surname confers automatic worth.

Asked whether he would ever want to be prime minister, he laughed. He is 82. That chapter is closed. But on the question of who will next hold that office, he answered with the quiet certainty of someone who has watched these cycles turn many times before.

Jeffrey Archer, the 82-year-old novelist whose books have sold more than 320 million copies across 47 languages, sat down recently to answer the kind of questions that reveal how someone thinks about power, time, and what comes next. When asked who will win Britain's next election, he did not hedge. Labour, he said. Not because he loves them. Because he understands the rhythm of politics.

Archer spent decades in Conservative circles—as a politician, as someone embedded in that world. He knows what 14 years in power looks like from the inside. If the Conservatives complete two more years, he explained, they will have governed for that full stretch, and at that point something shifts in the national mood. People don't necessarily fall in love with the opposition. They simply decide it's time to let someone else try. That's the cycle. That's how it works.

On Keir Starmer, the Labour leader, Archer offered something that landed somewhere between a compliment and a shrug. Starmer "isn't that bad," he said. It was not a ringing endorsement. It was the kind of assessment a seasoned political observer makes when he's watching the machinery turn—not a judgment about whether Starmer is brilliant or transformative, but a recognition that he is acceptable enough to inherit the keys when the moment comes.

The interview ranged across Archer's life in the way these conversations do. He remembered King George VI's death as his earliest memory. He spoke about watching Somerset play cricket at Clarence Park in Weston-super-Mare as a young man, selling programmes to afford a seat. He described his impatience as his least attractive trait and his generosity as his most—noting that over 40 years he has conducted more than a thousand charity auctions and raised over £50 million. He deplores snobbery above all else, the kind of entitlement that assumes a certain school or family name confers automatic superiority.

When asked what he would do if he became prime minister, he laughed it off. Resign, he said. He's 82. He's past that. But the election question—that one he answered with the clarity of someone who has watched these cycles turn many times. The British people, he believes, will reach a point where they say enough. They will give the other side a chance. And Starmer, whatever his limitations, will be there to receive it.

I think there comes a point in every cycle when people are fed up with the party in power. If we complete two more years, we'll have done 14 years and I think, understandably, the nation will say 'let's give the other side a chance.'
— Jeffrey Archer
Sir Keir Starmer isn't that bad.
— Jeffrey Archer
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