At a moment when the smartphone form factor had grown familiar to the point of invisibility, Apple's new chief executive John Ternus stepped onto a stage in 2026 and introduced the iPhone Duo — the company's first foldable phone, priced at $1,999 — signaling that Apple's long silence on foldables was not hesitation, but patience. The move marks both a personal test for Ternus, who inherits one of history's most valuable companies from Tim Cook, and a broader question for the industry: whether Apple's characteristic restraint, applied to a category others have struggled to mainstream, can final
Hindustan Times
· Sep 09, 2026
· technology
· 5 min de leitura
High
Apuração: Caracterizado
Apple's Foldable iPhone Duo Marks John Ternus Era With New Product Lineup
◉
Business
3383 artigos relacionados
Rocket Lab posts record revenue, eyes space data centres as next front…
The New Zealand Herald · 100% correspondência
Honeywell Spin-off Solstice Pursues $14.5B Element Deal to Dominate AI…
Google News · 90% correspondência
Protean eGov Q3 profit dips 2.2% despite 13% revenue surge on tax serv…
CNBC TV18 · 90% correspondência
Amazon's Decade-Long Ascent: How $10K Became $66K on Profit Outpacing …
The Motley Fool · 90% correspondência
Uber's Ride-Sharing Surge Fails to Impress Markets Amid Weak Profit Ou…
Google News · 90% correspondência
Cobertura Relacionada
digiday.com · Sep 15
EA bundles game franchises into unified ad packages to scale gaming media buys
EA is launching a bundled advertising offering across multiple game franchises starting in 2026, allowing brands to reac…
The Transmitter · Sep 15 Early-career neuroscientists seek stronger mentorship amid funding uncertaintyA survey of 300+ early-career neuroscientists reveals strong academic aspirations but growing concerns about mentorship …
Bleacher Report · Sep 15 NFL Offenses Explode in Week 1, Narrowly Miss Historic Scoring RecordNFL offenses scored at a historic pace in Week 1 2026, nearly breaking the record for highest average scoring since the …
1News · Sep 15 ASB CEO Vittoria Shortt steps down after nine years; Sinead Taylor to take helmASB chief executive Vittoria Shortt is resigning after nine years, with Sinead Taylor from Commonwealth Bank of Australi…
Impacto Geopolítico
🌎
Apple's entry into foldable phones under new CEO Ternus is primarily a consumer technology development with minimal geopolitical implications, though it reflects ongoing US-China tech competition.
Escalation Risk
low
Confidence
HIGH
United States
China
South Korea
India
European Union
Apple's foldable phone launch reinforces US tech dominance in premium segments, while competing with Samsung (South Korea) and Chinese manufacturers. India's inclusion in pricing strategy reflects growing importance of Asian markets. No shift in strategic alliances.
Viés e Enquadramento
Não há dados de análise detalhada para esta lente. Tente executar as lentes novamente no painel de administração.
Lente Econômica
📈
Apple's entry into foldable phones with the $1,999 iPhone Duo under new CEO John Ternus signals premium market expansion and intensified competition in high-end smartphone segment.
Market Signal
mixed
Confidence
MED
Consumer Electronics Manufacturing
Smartphone Industry
Luxury Consumer Goods
Telecommunications Equipment
Retail Technology
Premium consumers gain foldable technology option but at highest iPhone price point ($1,999), potentially limiting addressable market. Standard iPhone 18 delay to early 2027 may frustrate budget-conscious buyers seeking upgrades.
Potential regulatory scrutiny on display durability standards for foldables; possible tariff implications if manufacturing shifts; antitrust considerations given Apple's market dominance in premium segment.