On September 9, Apple stepped into a field that Samsung had been cultivating for years, unveiling the iPhone Duo at an event called "Surprise and Shine." It is a foldable phone with a 7.6-inch inner screen and a 5.4-inch outer one, arriving at $1,999 in the US. Samsung answered almost at once, treating Apple's arrival with the wry confidence of an established host greeting a late guest. Whether buyers see the Duo as belated or as Apple's own answer to a form others shaped will only become clear when sales open next month.
Apple Unveils Foldable iPhone Duo as Samsung Mocks It as 'Reheated Leftovers'
Let us know when you're done reheating our leftovers
Mark
Apple finally has a foldable. Why did Samsung's reaction become the story?
Mimi
Because it came in real time. Samsung Mobile US was posting jokes while the event was still going, with lines like "reheating our leftovers" and "So far, so same."
Mark
Is there substance behind the jokes?
Mimi
Some. Samsung's Galaxy Fold line helped establish the modern foldable category, so it can claim years of head start.
Luke
Worth separating the jokes from the facts, though. "Same" is Samsung's characterization. The reporting doesn't compare the Duo's hardware with any Galaxy model in detail.
Mark
What do we know about the Duo itself?
Mimi
A 7.6-inch inner display, a 5.4-inch outer screen, a titanium frame, a precision hinge, the A20 Pro chip and two cameras. Apple calls it its thinnest iPhone when open.
Luke
Those are Apple's claims. Nothing here tests thinness, durability or the hinge.
Mark
And the timing?
Mimi
Pre-orders start October 16, sales October 23, from $1,999 in the US. It's also John Ternus's first big launch as CEO after Tim Cook.
Luke
The report gives no sales expectations and no India price, so how this lands with buyers is still unknown.
Der Puls
- Samsung's social media team mocked Apple's foldable launch while the presentation was still playing out, with a blunt "reheating our leftovers" jab.
- Apple's first foldable arrives with a 7.6-inch inner display, a 5.4-inch outer screen, a titanium frame and a new A20 Pro chip.
- Apple is rolling out the Duo alongside iPhone 18 Pro models, new Apple Watches and AirPods 5, while its new CEO, John Ternus, takes the stage for the first time.
- Pre-orders open October 16 and sales begin October 23, with the Duo starting at $1,999 in the US and reaching India on the same day.
On September 9, Apple stepped into a field that Samsung had been cultivating for years, unveiling the iPhone Duo at an event called "Surprise and Shine." It is a foldable phone with a 7.6-inch inner screen and a 5.4-inch outer one, arriving at $1,999 in the US. Samsung answered almost at once, treating Apple's arrival with the wry confidence of an established host greeting a late guest. Whether buyers see the Duo as belated or as Apple's own answer to a form others shaped will only become clear when sales open next month.
On September 9, Apple held an event billed "Surprise and Shine" and revealed its first foldable iPhone, the iPhone Duo. Samsung Mobile US was posting about it before the presentation had even finished. Its main message was a teasing "Let us know when you're done reheating our leftovers," with a winking emoji, followed by "So far, so same" and the hashtag #ItsTimeToSwitch. The tone was that of a veteran seller watching a newcomer walk up to its table.
The phone opens to a 7.6-inch display and closes to a 5.4-inch outer screen. Apple calls it the thinnest iPhone it has made when unfolded, built for video, games and multitasking, with a titanium frame, a precision hinge, the A20 Pro chip and a dual-camera system. iOS has also been reworked around the folding screen.
Samsung's jabs land with some weight because its Galaxy Fold line helped create the modern foldable market. It also mocked Apple's slow pace, claiming it had been "folding 3 ways" while waiting, and later pointed to resemblances with existing Android devices.
The Duo shared the stage with the iPhone 18 Pro and 18 Pro Max, the Apple Watch Series 12, the Apple Watch Ultra 4 and AirPods 5. It was also John Ternus's first major product presentation as CEO, following his takeover from Tim Cook earlier this month.
The Duo starts at $1,999 in the US, with pre-orders opening October 16 and sales beginning October 23, the same day it reaches India. The real question is whether buyers see a late arrival or Apple's own version of a form Samsung has long defined, and that answer comes with the sales window next month.
On September 9, at an Apple event billed "Surprise and Shine," the company showed the world its first foldable iPhone, the iPhone Duo. While the presentation was still underway, Samsung Mobile US was already posting about it on social media.
Its main line was blunt: "Let us know when you're done reheating our leftovers," followed by a winking emoji. Samsung added other jabs, including "So far, so same," and attached the hashtag #ItsTimeToSwitch. The tone was that of a company that has been selling folding phones for years and sees a latecomer arriving at its table.
The device itself has a 7.6-inch display on the inside. Closed, the phone presents a 5.4-inch outer screen. Apple says the Duo is the thinnest iPhone it has made when unfolded, and that it is built for watching content, gaming and multitasking. It has a titanium frame, a precision hinge, Apple's new A20 Pro chip and a dual-camera system. Apple has also redesigned iOS around the foldable screen.
Samsung's standing in this category is the reason its jabs carry some weight. Its Galaxy Fold line helped establish the modern foldable phone market. The company also poked at Apple's pace, posting that it had been "folding 3 ways" while waiting for the Duo to appear. It later pointed to similarities between Apple's foldable and existing Android devices.
The Duo was not the only product on stage. Apple also introduced the iPhone 18 Pro and iPhone 18 Pro Max, the Apple Watch Series 12, the Apple Watch Ultra 4 and AirPods 5. The event also marked a first for John Ternus, who delivered his first major product presentation as Apple's CEO. He took over from Tim Cook earlier this month.
The iPhone Duo starts at $1,999 in the US. Pre-orders open October 16, and the phone goes on sale October 23. It will be available in India from the same date, according to the report.
The next thing to watch is whether buyers treat the Duo as a late arrival or as Apple's own take on a form Samsung has long occupied. The sales window opens next month, and the first real answer will come then.
Bemerkenswerte Zitate
Let us know when you're done reheating our leftovers.— Samsung Mobile US, on social media
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Das Original lesen bei Times of India ↗
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