Apple has chosen to raise prices not only on its newest iPhones but across its entire product lineup, including older models that now cost more than they did at their original launch. The move, felt most sharply in price-sensitive markets like India, reflects a deliberate philosophical shift: rather than letting aging devices serve as affordable entry points, Apple is treating every tier of its portfolio as a margin opportunity. It is a wager on the durability of loyalty over the appeal of accessibility.
Apple raises iPhone prices across lineup, older models now cost more than launch
Technology