In the shadow of artificial intelligence's insatiable appetite for memory, Apple has raised iPhone prices across its India lineup by as much as Rs 30,000 — a quiet but consequential reminder that the infrastructure of tomorrow is being built at the expense of the consumer devices of today. The global semiconductor supply chain, long a hidden backbone of modern life, is now visibly straining under the competing demands of data centers and living rooms. What unfolds in India is not merely a pricing adjustment by one company, but a signal of a deeper reordering: the AI era is extracting its costs