In the autumn of 2026, a coalition of British app developers brought a £2 billion claim before the UK's Competition Appeal Tribunal, alleging that Apple's celebrated privacy feature — App Tracking Transparency — was designed not merely to protect users, but to tilt the competitive field in Apple's own favour. The case distils a tension as old as markets themselves: whether those who write the rules can fairly play by different ones. With parallel investigations already underway across Europe and fines already paid in France and Italy, this lawsuit asks courts to decide whether privacy and comp