In the long tension between platform power and market fairness, Apple now faces a $2.7 billion lawsuit at London's Competition Appeal Tribunal, where app developers argue that a feature sold to the world as privacy protection was quietly engineered to favor Apple's own advertising interests. Led by a former senior UK competition official, the case draws on findings from Germany's Federal Cartel Office that Apple's consent prompts were designed asymmetrically — nudging users toward Apple's tracking while discouraging consent for rivals. The suit arrives as a pattern of European regulatory press