A city talking to itself about why it matters
Às margens de seus 222 anos, Linhares não se contentou com a memória — escolheu celebrar o passado como trampolim para o futuro. Entre um jingle que tenta capturar o sentimento de pertencimento e uma conferência de negócios que trata a saúde como motor econômico, a cidade capixaba revelou uma identidade que equilibra raízes e ambição. É o retrato de uma capital regional que se reconhece no espelho e gosta do que vê.
- Uma cidade que completa 222 anos precisa decidir se olha para trás ou para frente — Linhares escolheu os dois ao mesmo tempo, com urgência e sem hesitação.
- O jingle lançado pela prefeitura não é apenas música: é uma declaração de que pertencer a Linhares deve ser motivo de orgulho, e que esse sentimento precisa ser cultivado ativamente.
- O Data Business reuniu empresários e gestores do setor de saúde do Espírito Santo para transformar dados e inovação em vantagem competitiva, sinalizando que a região quer liderar, não apenas participar.
- A agenda social da semana — do aniversário de Paulo André com atrações nacionais ao lançamento de showroom da Natuzzi — revelou uma cidade que consome cultura e design com sofisticação crescente.
- O resultado é uma semana que funciona como manifesto: Linhares aos 222 anos não está comemorando o que foi, mas apostando no que ainda pode se tornar.
Linhares completou 222 anos nesta semana e escolheu marcar a data com uma sequência de eventos que misturou orgulho cívico, movimentação empresarial e espetáculo social. O presente mais simbólico que a cidade deu a si mesma foi um jingle — um vídeo produzido pela prefeitura em parceria com a mídia local, com ritmo contagiante e imagens de pontos como a Praça 22 de Agosto, a Vila de Regência e os cursos d'água da região. A mensagem era deliberada: Linhares tem história, mas também tem um futuro que merece ser acreditado.
Enquanto o jingle circulava pelas telas, o setor empresarial conduzia sua própria conversa sobre esse futuro. Na sexta-feira, o Data Business reuniu empreendedores e administradores da área de saúde do Espírito Santo no Cinemark do Shopping Vitória, organizado pela Apex Partners e pela Rede Vitória. O evento tratou a medicina não apenas como bem social, mas como motor econômico — e posicionou o estado como capaz de liderar transformações no setor.
A semana também teve seu lado festivo. Na quarta-feira, o atleta e ex-BBB Paulo André comemorou 24 anos no Ilha Shows, em Praia do Canto, com produção profissional, efeitos especiais, bolo personalizado e uma lista de convidados que incluiu personalidades da TV e das redes sociais. O entretenimento foi das bandas aos DJs, e a festa durou a noite toda.
Antes disso, no dia 16, a Natuzzi Vitória lançou um showroom de coleção de quartos para arquitetos e parceiros de design — um evento que sinaliza não apenas consumo, mas aspiração estética e padrão profissional.
O que a semana revelou, no conjunto, foi uma cidade à vontade consigo mesma: capaz de celebrar sem nostalgia paralisante, de fazer negócios sem perder a festa, e de usar seus 222 anos não como peso, mas como base para afirmar quem é e para onde quer ir.
Linhares turned 222 this week, and the city decided to mark the occasion not with a single ceremony but with a cascade of events that blended civic pride, business ambition, and the kind of social spectacle that defines a thriving regional capital. The municipality's gift to itself was a jingle—a piece of promotional music designed to capture something harder to quantify than years: the feeling of belonging to a place, the attachment people develop to their home.
The jingle arrived as a video released by the city government, produced in partnership with local media. It moved at an upbeat tempo, the kind meant to lodge itself in your head. The song worked to reinforce what the city wanted residents to feel about Linhares—that it was a place of natural beauty and economic muscle, where lagoons and beaches existed alongside genuine opportunity. The video highlighted specific landmarks: the August 22nd plaza, the Vila de Regência, the waterways that define the region. The message was deliberate: Linhares had history, yes, but it also had a future worth believing in.
While the jingle played across screens, the city's business community was conducting its own conversation about that future. On Friday, the Data Business conference convened at the Cinemark in Shopping Vitória, organized by Apex Partners and Rede Vitória. The event brought together entrepreneurs and administrators from across Espírito Santo's healthcare sector to examine the numbers, the competitive advantages, and the innovations reshaping medicine and medical business in the region. The framing was clear: healthcare was not just a social good but an economic engine, and Espírito Santo had the capacity to lead.
The week's social calendar reflected the city's confidence in itself. On Wednesday night, Paulo André—the athlete and former reality television contestant known as PA—celebrated his twenty-fourth birthday at Ilha Shows, a venue in the upscale Praia do Canto neighborhood. The party was constructed with professional precision: special effects designed by Maxuel Teixeira Pinto, set design by Antony Brunelli, a custom cake from pastry designer Juliana Marculano. The guest list included other television personalities—fellow ex-BBB Bil Araujo, influencer Carol Marchezi, comedian Negrete, fashion stylist Thiago Biagi, and cast members from the reality show De Férias com EX. The entertainment ran through the night with performances from the Sambasoul band, singers Mateca and WC no Beat, and DJs Luuh, Bero, BeLeite, and Isaque Gomes, along with visiting DJs from Rio de Janeiro.
Earlier in the week, on August 16th, Natuzzi Vitória held a showroom launch for its bedroom collection, inviting architects and design partners to preview the new space. The event featured Marcos Rogério Colet, who oversees merchandising and training for Natuzzi across Latin America, and sommelier Cassiano Borges. The interior design was credited to architect Carol Zamboni and designers Carmo Dela Motta and Ana Nascimento. It was the kind of event that signals a city's aspirations—not just consumption, but taste, cultivation, professional standards.
What emerged across the week was a portrait of a city comfortable with itself, moving between celebration and commerce without apparent friction. The jingle spoke to belonging and pride. The Data Business conference spoke to growth and competitiveness. The parties spoke to vitality and cultural presence. Linhares at 222 was not dwelling on its past so much as using it as a foundation to assert its present and future.
The Hearth Conversation Another angle on the story
Why does a city commission a jingle for its birthday? Why not just hold a ceremony?
A jingle is different—it's meant to be remembered, repeated, carried in people's heads. It's a way of making the feeling of belonging portable. A ceremony happens once. A jingle can play for months.
The Data Business event seems disconnected from the birthday celebration. Why hold it the same week?
It's not disconnected at all. The city is saying: we have history, yes, but we're also a place where things happen now, where business grows, where innovation matters. The timing is intentional. The birthday is the backdrop; the conference is the point.
The party for Paulo André—why is that newsworthy in a story about a city's anniversary?
Because it shows what the city has become. It's not just a place where things are built; it's a place where people want to be, where celebrities come to celebrate. It's a marker of cultural gravity.
Is there tension between the civic celebration and the commercial events?
Not really. They're the same impulse. The city is saying: we're proud of what we are, we're building what we'll be, and we're doing it together—whether that's through a song or a health sector conference or a party that draws people from across the region.
What does the jingle actually say about Linhares?
It says the city has natural beauty—lagoons, beaches, plazas—and that people who live there feel safe and happy. It says there's hope and a future. It's not complicated, but it's not cynical either. It's a city talking to itself about why it matters.