Every autumn the retail calendar turns again toward the long stretch of discounting that gathers around the American Thanksgiving weekend, and this year the shape of that stretch is still a matter of inference. Amazon, having just closed its autumn Prime Day, has not yet said when its Black Friday 2026 event will open, so The Independent reads the pattern of earlier years and expects the first offers to surface around 23 November, with the richest reductions clustering near Black Friday on 27 November and Cyber Monday on 30 November. What is being foretold here is less a promise than a habit:
Amazon Black Friday 2026: What We Know So Far, Including Likely Start Dates and Deals
Every autumn the retail calendar turns again toward the long stretch of discounting that gathers around the American Thanksgiving weekend, and this year the shape of that stretch is still a matter of inference. Amazon, having just closed its autumn Prime Day, has not yet said when its Black Friday 2026 event will open, so The Independent reads the pattern of earlier years and expects the first offers to surface around 23 November, with the richest reductions clustering near Black Friday on 27 November and Cyber Monday on 30 November. What is being foretold here is less a promise than a habit: a commercial ritual that has been quietly lengthening, asking shoppers to wait for a date the retailer has not yet named.
Amazon's autumn Prime Day has passed, and attention now turns to Black Friday 2026, falling on 27 November, the day after US Thanksgiving. The Independent's shopping team is mapping what to expect, but with an important caveat: Amazon has not yet confirmed any dates for the sale.
What guides the forecast is memory rather than announcement. Amazon has been turning Black Friday into a longer shopping period that tends to begin well before the official day. Last year the savings opened on Monday, 20 November, and by the same logic the outlet anticipates deals appearing around Monday, 23 November, with the strongest offers arriving near Black Friday itself.
The closing stretch should feel familiar. Cyber Monday falls on 30 November this year, giving shoppers one more big day of discounts after the weekend, and retailers may carry their offers straight through to that day rather than marking it as a separate event. Across the sale, almost everything is expected to be reduced, from AirPods and TVs to laptops and robot vacuums. Last year, brands including Apple, Dyson, Shark and Samsung took part, and some prices fell to record lows.
For those unwilling to wait, The Independent has assembled a list of the best Amazon deals available now and promises to add early Black Friday bargains as they emerge. Until Amazon publishes its official dates, the answer to how closely this year will follow last year remains open.
Amazon's autumn Prime Day has come and gone, and the retailer's next big sales event is Black Friday 2026. The Independent's shopping team is already mapping out what to expect, with one caveat that frames everything else: Amazon has not confirmed any dates for this year's sale.
What the outlet has instead is a pattern. Amazon has increasingly turned Black Friday from a single day of discounts into a longer shopping event, and it has tended to begin well before the official date. Black Friday itself falls on 27 November 2026, the day after US Thanksgiving.
The Independent points to last year as its guide. Official savings then began on Monday, 20 November. Working from that, the outlet expects deals to start appearing around Monday, 23 November this year, with the biggest offers landing around Black Friday itself. That is an estimate drawn from precedent, not an announcement.
The tail of the event is likelier to be familiar. In 2025, Amazon UK ran its Black Friday week through to Cyber Monday, and this year Cyber Monday falls on 30 November. That gives shoppers one more big day of discounts after the Black Friday weekend. The Independent notes that Amazon and other retailers may roll their Black Friday offers straight through to Cyber Monday instead of treating it as a separate sale.
As for what will be discounted, the outlet's answer is nearly everything: Apple AirPods, TVs, laptops, robot vacuums and plenty more. Last year, some of the biggest names in tech and homeware took part, among them Apple, Dyson, Shark and Samsung, and some prices fell to record lows.
For shoppers who don't want to wait, The Independent has gathered a list of the best Amazon offers available now, and says it will add early Black Friday deals as they appear. The thing to watch is an official date announcement from Amazon, which will show how closely this year follows last year's timetable.
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