As the cost of computing approaches its irreducible floor, the AI video generation market is undergoing a quiet but consequential sorting — not merely of prices, but of purposes. ByteDance, Alibaba, and Keling are no longer competing for the same customer; they are each staking out a different relationship between technology and the humans who depend on it. What looks like a price war is, beneath the surface, a negotiation over where creative work will live and who will control the tools that shape it.