Across America, a quiet reckoning is underway as human expertise becomes the raw material feeding the machines that may one day replace it. More than 100,000 freelancers now earn a living teaching AI systems the very skills their industries once prized, while economists warn that without deliberate intervention, automation could displace millions before the decade is out. The question is not simply whether jobs will vanish, but whether society will choose — in time — to shape the technology rather than be shaped by it.
AI Training Boom Raises Stakes for American Workers' Future
AI doesn't have any life experience to pull from.
So Mercor has 100,000 people teaching AI their jobs. That sounds like a lot of employment.
It is, but Acemoglu's point is that it's tiny compared to the number of workers who could be displaced. If AI can do the work of dozens of people, you need far fewer trainers than you lose workers.
Do we know how many people are actually making a living wage from this? The range is $20 to $200 an hour—that's a massive spread. Are most people at the bottom end?
The reporting doesn't break that down. We know the range exists, but not the distribution.
Shih quit her job to help young workers. That's a pretty strong signal that she thinks this is urgent.
She watched it happen inside Meta and Salesforce. She saw teams shrink in real time. That's not speculation—that's what she observed.
But is that typical across the economy, or is that specific to tech? The reporting shows hiring declines for young people in AI-exposed jobs, but it doesn't tell us how many jobs are actually AI-exposed yet.
Fair point. The McKinsey number is 11 million by 2035. That's a projection, not something happening today.
What struck me was Shih saying it's not just about jobs—it's about people's sense of self-worth.
That's the part that doesn't show up in unemployment statistics. If you can't get the entry-level work that teaches you how to think in your field, you're not just losing income. You're losing the pathway itself.
Though we should note: Hiser and Herlihy both think their fields will survive this. They're not convinced they're training themselves out of work. So there's genuine disagreement here about what AI can and can't do.
True. But Acemoglu's response would be that optimism about specific fields doesn't solve the aggregate problem. Even if some jobs survive, millions could still be displaced.
O Pulso
- AI is already shrinking entry-level hiring in tech and AI-exposed fields, hitting young graduates before their careers have even begun.
- A Nobel-winning economist warns unemployment could triple within a decade if governments and companies fail to act — and the window to act is closing fast.
- Over 100,000 freelancers are now paid to train the very systems that could eventually replace them, raising urgent questions about who ultimately benefits from this exchange.
- Policymakers are being pressed to respond through tax incentives and human-centered AI design, but no consensus or coordinated action has yet emerged.
- Some practitioners — a trial lawyer, a music producer — insist human judgment and lived experience remain irreplaceable, even as the data suggests the disruption is already underway.
Across America, a quiet reckoning is underway as human expertise becomes the raw material feeding the machines that may one day replace it. More than 100,000 freelancers now earn a living teaching AI systems the very skills their industries once prized, while economists warn that without deliberate intervention, automation could displace millions before the decade is out. The question is not simply whether jobs will vanish, but whether society will choose — in time — to shape the technology rather than be shaped by it.
Robbie Hiser spends his days teaching AI how to write music — sharing the techniques, patterns, and instincts he's built over years as a producer. He works with Mercor, a company that pays freelancers between $20 and $200 an hour to train AI systems on the specifics of their trades. Hiser isn't worried. He believes real creativity, the kind rooted in heartbreak and lived experience, will always need a human being behind it.
Mercor's CEO sees AI training as the natural shape of the future — a career category, not a threat. It's now the fourth-fastest-growing job on LinkedIn. But McKinsey's research tells a harder story: AI could push 11 million U.S. workers into new careers by 2035, and the disruption is already visible. Hiring for young people in software and AI-adjacent fields is falling. Wages among recent graduates in AI-heavy majors are declining. The theoretical has become real.
Clara Shih watched it happen from inside major AI divisions at Salesforce and Meta. Teams shrank. Work that once required dozens of junior employees — drafts, research, prototypes — now gets done by a few people with AI agents. She grew alarmed enough to quit and start a nonprofit helping young workers navigate what comes next. She draws a direct parallel to the factory closures her family witnessed after moving from Hong Kong to Ohio, except this time it's white-collar work disappearing. 'It's never just about the jobs,' she said. 'It's people's sense of self-worth. It's the fracturing of communities.'
Not everyone shares the darkest predictions. A trial lawyer in Columbus helped build AI personas trained on senior partners' legal philosophies — tools for preparation, she insists, not replacement. 'AI is never going to walk into the courtroom and give an opening statement,' she said. The human relationship at the center of her work, she believes, cannot be automated away.
Nobel Prize-winning economist Daron Acemoglu disagrees with the optimism. He argues the pace of AI disruption is historically unprecedented — what took the Industrial Revolution 80 years is now happening across multiple sectors in one or two. In a worst case, unemployment could triple. The number of people employed training AI, he notes, is small compared to those who will be displaced — that, after all, is the point of automation. But he stops short of fatalism. Governments can use tax policy to favor human hiring. Companies can design AI to enhance workers rather than replace them. The choices made now, he warns, will determine whether this technology lifts people or leaves them behind.
Robbie Hiser teaches artificial intelligence how to write music. He's a music producer who has spent months working with Mercor, a company that pays freelancers to train AI systems like ChatGPT and Claude on the specifics of their trades. Hiser has shown the machines the techniques he uses, the patterns he recognizes, the instincts he's developed over years of work. And yet he sleeps fine at night. "AI doesn't have any life experience to pull from," he said. "An AI never had a girlfriend break up with it." He believes that genuine creativity—the kind that moves people—will always require a human being on the other end.
Mercor has assembled more than 100,000 freelancers across dozens of industries to do exactly what Hiser does. They teach machines their expertise, and they're paid for it: anywhere from $20 to $200 an hour, depending on the complexity of the work. The company's CEO, Brendan Foody, sees this as the natural shape of the future. As AI handles the repetitive, grinding parts of work, he argues, humans will be freed to do the parts that matter—the parts that require judgment, intuition, creativity. AI training has become America's fourth-fastest-growing job category on LinkedIn. To Foody, it's not a threat. It's a career.
But the numbers tell a different story. A McKinsey Global Institute report released in September found that AI could force 11 million U.S. workers into new careers by 2035. Nearly three-quarters of Americans now fear that AI is coming for their jobs, according to Pew Research. And the evidence is already visible in the data: hiring for young people in AI-exposed fields like software development has declined. Wages and hiring among recent college graduates in AI-heavy majors have both fallen. The disruption isn't theoretical anymore. It's happening now, to people trying to start their careers.
Clara Shih watched this unfold from inside the machine. She oversaw major AI divisions at Salesforce and then Meta. She saw teams shrink. Tasks that used to require dozens of people—conceiving a product, building a prototype, delivering it to customers—now get done by a handful of people using AI agents. The work that typically went to junior employees, the entry-level assignments that taught people how to think and work, is now something AI does better and faster. Shih became so alarmed by what she was witnessing that she quit her job in January and started a nonprofit to help young workers navigate what comes next. "Traditionally, the tasks that you might assign to a young person, maybe doing some market research or creating the first draft of a memo, AI is just really good at doing those now," she said.
Some in the field push back against the darker predictions. Kim Herlihy is a trial lawyer and partner at Vorys, Sater, Seymour and Pease, a law firm in Columbus, Ohio. Her firm worked with Stanford University's Liftlab to build AI personas trained on the experience and philosophy of senior lawyers like her. These AI systems can offer feedback on documents, drawing on the unique perspective of individual partners. But Herlihy is careful about what she claims. "AI is never going to walk into the courtroom and give an opening statement to the jury," she said. "But it helps us have additional tools to use as we prepare that opening statement." The AI is designed for optimization, she insists, not replacement. "AI cannot take the place of what's a fundamentally human business. You call your lawyer because you want to look in their eye and say, 'What should I do about this issue?'"
Daron Acemoglu, a Nobel Prize-winning economist, sees the situation differently. He believes the current trajectory leads to mass displacement. "What we are living through with AI is unprecedented," he said. "The first phase of the Industrial Revolution took 80 years. Today it's taking place in one or two years and it's taking place across many different sectors at the same time." In a worst-case scenario, he warned, unemployment could triple in the next decade if nothing changes. He acknowledged that some people will find work training AI, but the math doesn't work in their favor. "The number of people they're employing in these positions is small relative to the number of people who will be replaced," he said. "I mean, that's the whole point of automation."
Shih draws a parallel to something she witnessed firsthand. Her family moved from Hong Kong to Ohio, and she watched factory work disappear. She sees the same pattern unfolding now, but this time it's white-collar work in the crosshairs. "I think what we can learn is that first we have to be honest with people about what the risks are," she said. "I think, you know, sugarcoating that this AI utopia, maybe we'll get there, but there's a lot of hurt that could happen between now and there." The cost isn't just economic. "It's never just about the jobs. It's people's sense of self-worth. It's the fracturing of communities."
Acemoglu doesn't argue for rejecting technology. Instead, he points to choices that still exist. Companies could design AI to make humans more capable rather than obsolete. Governments could use tax policy to incentivize hiring real people instead of replacing them. But he emphasizes that the window to act is narrowing. "It should move us into thinking about what we can do because there is a lot we can do," he said. "Because the future is so uncertain, because the future is so much subject to our choice and agency, it is all the more important that we have this discussion." The decisions made in the next months and years will shape whether AI becomes a tool that enhances human work or a technology that leaves millions of workers behind.
Citações Notáveis
What we are living through with AI is unprecedented. The first phase of the Industrial Revolution took 80 years. Today it's taking place in one or two years and it's taking place across many different sectors at the same time.— Daron Acemoglu, Nobel Prize-winning economist
It's never just about the jobs. It's people's sense of self-worth. It's the fracturing of communities.— Clara Shih, former AI executive turned nonprofit founder